Mr Beast is a Media & Creators Instagram account with 85.8M followers from United States.
With a total economic value of $3.4M, a Value Per Fan of $39.59 and an average value per post of $339.5K, Mr Beast ranks #4138 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$339,520
Total Value
$3,395,199
Value Per 1K Fans
$40
Performance
Posts
10
Followers
85.8M
Impressions
97.5M
Engagement
4.8M
Eng. Rate
4.90%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #128 | Rolling Stone | $3.4M |
| #129 | Europa League | $3.4M |
| #130 | Fenerbahçe | $3.4M |
| #131 | Mr Beast | $3.4M |
| #132 | Lewis Hamilton | $3.4M |
| #133 | Australian Football League | $3.4M |
| #134 | UFC Canada | $3.3M |
Per 1K Fans
| #4135 | K League | $39.67 |
| #4136 | Al Ittihad Alexandria | $39.65 |
| #4137 | Guinea Football Team | $39.63 |
| #4138 | Mr Beast | $39.59 |
| #4139 | Jacques Kruyswijk | $39.55 |
| #4140 | Rapder | $39.44 |
| #4141 | Jake Dixon | $39.40 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.