Total Value (Last 30 days)
$6.3M
Value Per 1K Fans
$74.26
Performance (Last 30 days)
Followers
85.0M
Posts
14
Impressions
185.5M
Engagement
15.7M
Eng. Rate
8.48%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #64 | Six Nations Rugby | $6.5M |
| #65 | Royal Challengers Bengaluru | $6.4M |
| #66 | Arsenal Football Club | $6.3M |
| #67 | Mr Beast | $6.3M |
| #68 | Tennis TV | $6.2M |
| #69 | Chelsea Football Club | $6.2M |
| #70 | 50 Cent | $6.1M |
Per 1K Fans
| #3405 | C.A. Cerro | $74.54 |
| #3406 | Nottingham Racecourse | $74.45 |
| #3407 | Altay | $74.35 |
| #3408 | Mr Beast | $74.26 |
| #3409 | S.L. Benfica Femenino | $74.25 |
| #3410 | C.D. El Nacional | $74.18 |
| #3411 | Bartłomiej Frańczuk | $74.15 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #27 | MTV | $8.2M |
| #28 | Yahoo Sports | $7.8M |
| #29 | Jake Paul | $7.8M |
| #30 | Mr Beast | $6.3M |
| #31 | 50 Cent | $6.1M |
| #32 | San Antonio Spurs | $5.6M |
| #33 | ESPNcricinfo | $5.5M |
Per 1K Fans
| #611 | Lady Gaga | $78.17 |
| #612 | Collin Sexton | $76.31 |
| #613 | Meyer Shank Racing | $75.36 |
| #614 | Mr Beast | $74.26 |
| #615 | Carlos Rodon | $73.98 |
| #616 | Rachel Dincoff | $72.35 |
| #617 | Atlanta Braves | $71.98 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #27 | Jake Paul | $7.8M |
| #28 | CANAL+ | $7.3M |
| #29 | SPORTbible | $7.0M |
| #30 | Mr Beast | $6.3M |
| #31 | Tennis TV | $6.2M |
| #32 | Onefootball | $5.9M |
| #33 | espnW | $5.7M |
Per 1K Fans
| #270 | Jorge Nicole | $80.19 |
| #271 | Saurabh Ghadge | $75.65 |
| #272 | GoalPoint | $75.32 |
| #273 | Mr Beast | $74.26 |
| #274 |  Mellow Climbing | $73.19 |
| #275 | Whistle Podu Army - CSK Fan Club | $73.03 |
| #276 | Andre Hernan | $69.97 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #16 | MTV | $8.2M |
| #17 | Yahoo Sports | $7.8M |
| #18 | Jake Paul | $7.8M |
| #19 | Mr Beast | $6.3M |
| #20 | ESPNcricinfo | $5.5M |
| #21 | NFL on CBS | $5.4M |
| #22 | CBS Sports | $5.0M |
Per 1K Fans
| #68 | FJerry | $124.82 |
| #69 | Oh my Goal | $119.24 |
| #70 | Huda Kattan | $98.48 |
| #71 | Mr Beast | $74.26 |
| #72 | Tinx | $64.26 |
| #73 | Rhett and Link | $62.60 |
| #74 | Nick Stubbe | $52.86 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.