Marques Brownlee (MKBHD) is a Media & Creators Instagram account with 5.2M followers from United States.
With a total economic value of $33.6K, a Value Per Fan of $6.43 and an average value per post of $11.2K, Marques Brownlee (MKBHD) ranks #5606 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$11,184
Total Value
$33,552
Value Per 1K Fans
$6
Performance
Posts
3
Followers
5.2M
Impressions
1.6M
Engagement
85.8K
Eng. Rate
5.22%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2705 | Port Vale | $33.8K |
| #2706 | Matheus Nunes | $33.6K |
| #2707 | Team Cofidis | $33.6K |
| #2708 | Marques Brownlee (MKBHD) | $33.6K |
| #2709 | Danilo | $33.5K |
| #2710 | ASVEL Lyon-Villeurbanne | $33.5K |
| #2711 | Northwestern Wildcats Men's Basketball | $33.5K |
Per 1K Fans
| #5603 | Perrie Edwards | $6.47 |
| #5604 | Berzeker | $6.47 |
| #5605 | Justin Kluivert | $6.44 |
| #5606 | Marques Brownlee (MKBHD) | $6.43 |
| #5607 | Fred Kerley | $6.42 |
| #5608 | Hobart Hurricanes Men | $6.40 |
| #5609 | Aloísio Chulapa | $6.39 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.