Joe Sugg is a Media & Creators Instagram account with 6.7M followers from United Kingdom.
With a total economic value of $164.2K, a Value Per Fan of $24.43 and an average value per post of $27.4K, Joe Sugg ranks #4543 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$27,373
Total Value
$164,240
Value Per 1K Fans
$24
Performance
Posts
6
Followers
6.7M
Impressions
5.6M
Engagement
319.8K
Eng. Rate
5.67%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1341 | DSC Arminia Bielefeld | $164.7K |
| #1342 | Scott McTominay | $164.4K |
| #1343 | Nitish Rana | $164.3K |
| #1344 | Joe Sugg | $164.2K |
| #1345 | San Lorenzo de Almagro | $163.8K |
| #1346 | Kolner Haie | $163.6K |
| #1347 | Kyle Walker | $163.5K |
Per 1K Fans
| #4540 | Katharine Berkoff | $24.54 |
| #4541 | Kenny Bednarek | $24.53 |
| #4542 | Moisés Caicedo | $24.52 |
| #4543 | Joe Sugg | $24.43 |
| #4544 | Elye Wahi | $24.41 |
| #4545 | New Zealand SailGP | $24.39 |
| #4546 | Sportskeeda | $24.37 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.