Big12 Conference is a Media & Creators Instagram account with 399.9K followers from Global.
With a total economic value of $1.6M, a Value Per Fan of $3.99K and an average value per post of $1.7K, Big12 Conference ranks #100 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,651
Total Value
$1,594,621
Value Per 1K Fans
$3,987
Performance
Posts
966
Followers
399.9K
Impressions
52.1M
Engagement
2.5M
Eng. Rate
4.84%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #258 | NBA Brasil | $1.6M |
| #259 | Karan Sonawane | $1.6M |
| #260 | Team Jumbo-Visma | $1.6M |
| #261 | Big12 Conference | $1.6M |
| #262 |  Prima Pramac Racing | $1.6M |
| #263 | Star Sports Telegu | $1.6M |
| #264 | New York Knicks | $1.6M |
Per 1K Fans
| #97 | Hayters TV | $4.04K |
| #98 | Michigan Wolverines Men's Basketball | $4.04K |
| #99 | Fantasy EFL | $4.00K |
| #100 | Big12 Conference | $3.99K |
| #101 | Litomerice | $3.93K |
| #102 | Saint-Raphaël Var Handball | $3.90K |
| #103 | Cheltenham Racecourse | $3.90K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.