Total Value (Last 30 days)
$3.4M
Value Per 1K Fans
$925.64
Performance (Last 30 days)
Followers
3.7M
Posts
578
Impressions
149.9M
Engagement
5.4M
Eng. Rate
3.62%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #123 | English Football League (EFL) | $3.5M |
| #124 | Kylie Jenner | $3.4M |
| #125 | ATP Tour | $3.4M |
| #126 | BBC Sport | $3.4M |
| #127 | Sports Illustrated | $3.4M |
| #128 | All Elite Wrestling (AEW) | $3.3M |
| #129 | Khloe Kardashian | $3.3M |
Per 1K Fans
| #807 | Albacete Balompie | $926.22 |
| #808 |  433 NL | $926.00 |
| #809 | FC Slovan Liberec | $925.65 |
| #810 | BBC Sport | $925.64 |
| #811 | Steph Catley | $925.24 |
| #812 | Czech Republic Men's Volleyball Team | $924.28 |
| #813 | DSC Arminia Bielefeld | $923.32 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #13 | BBC | $4.3M |
| #14 | England Cricket | $3.7M |
| #15 | English Football League (EFL) | $3.5M |
| #16 | BBC Sport | $3.4M |
| #17 | Team GB | $3.0M |
| #18 |  Jeremy Lynch | $2.7M |
| #19 | England Rugby | $2.6M |
Per 1K Fans
| #136 | Kempton Park Racecourse | $939.04 |
| #137 | Charlton Athletic | $938.84 |
| #138 | Dundee United Football Club Women | $931.21 |
| #139 | BBC Sport | $925.64 |
| #140 | AFC Bournemouth | $919.11 |
| #141 | Yeovil Town | $911.57 |
| #142 | Alfreton Town | $905.00 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #49 | The Bharat Army | $3.7M |
| #50 |  Jio Hotstar | $3.6M |
| #51 | La Gazzetta dello Sport | $3.6M |
| #52 | BBC Sport | $3.4M |
| #53 | Sports Illustrated | $3.4M |
| #54 | ESPN Argentina | $3.0M |
| #55 | Talkin' Baseball | $3.0M |
Per 1K Fans
| #103 | ESPN Ringside | $940.38 |
| #104 | SportsCenter | $929.16 |
| #105 | 433 NL | $926.00 |
| #106 | BBC Sport | $925.64 |
| #107 | A BOLA | $903.70 |
| #108 | SuperSport Football | $902.96 |
| #109 | SPORTbible | $897.80 |
🇬🇧 Media & Creators in United Kingdom (74 accounts)
View Ranking →Overall
| #5 | LADBible | $4.7M |
| #6 | Sky Sports | $4.5M |
| #7 | BBC | $4.3M |
| #8 | BBC Sport | $3.4M |
| #9 | talkSPORT | $1.9M |
| #10 | Sky Sports Football | $1.8M |
| #11 | ESPN UK | $1.7M |
Per 1K Fans
| #9 | The Overlap | $1.25K |
| #10 | Netflix UK & Ireland | $1.12K |
| #11 | DR Sports | $1.05K |
| #12 | BBC Sport | $925.64 |
| #13 | SPORTbible | $897.80 |
| #14 | The United View | $840.59 |
| #15 | ESPN UK | $793.61 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.