At The Races is a Media & Creators Instagram account with 187.1K followers from United Kingdom.
With a total economic value of $349.9K, a Value Per Fan of $1.87K and an average value per post of $2.0K, At The Races ranks #352 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,955
Total Value
$349,874
Value Per 1K Fans
$1,870
Performance
Posts
179
Followers
187.1K
Impressions
10.4M
Engagement
292.7K
Eng. Rate
2.80%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #860 | Shubman Gill | $351.1K |
| #861 | Texas Super Kings | $350.2K |
| #862 | N'Golo Kanté | $350.0K |
| #863 | At The Races | $349.9K |
| #864 | Manchester United Foundation | $349.8K |
| #865 | Rhett and Link | $349.8K |
| #866 | FSV Mainz 05 | $349.3K |
Per 1K Fans
| #349 | Aniket Verma | $1.89K |
| #350 | AFC Fylde | $1.88K |
| #351 | EuroLeague | $1.88K |
| #352 | At The Races | $1.87K |
| #353 | Oxford City | $1.87K |
| #354 | Carlisle United | $1.87K |
| #355 | NC State Wolfpack Men's Basketball | $1.87K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.