World Rugby is a Sports Organizations TikTok account with 2.2M followers from Global.
With a total economic value of $721, a Value Per Fan of $0.33 and an average value per post of $180, World Rugby ranks #2400 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$180
Total Value
$721
Value Per 1K Fans
$0
Performance
Posts
4
Followers
2.2M
Impressions
38.7K
Engagement
4.0K
Eng. Rate
10.25%
Sports Organizations Benchmark on TikTok
5.99%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #1868 | HC TPS Turku | $722 |
| #1869 | SV 07 Elversberg | $721 |
| #1870 | US Catanzaro | $721 |
| #1871 | World Rugby | $721 |
| #1872 | Atlante | $719 |
| #1873 | Club América Femenil | $717 |
| #1874 | No Laying Up | $713 |
Per 1K Fans
| #2397 |  Jonas Blue | $0.36 |
| #2398 | James Blunt | $0.36 |
| #2399 | Thomas Daley | $0.34 |
| #2400 | World Rugby | $0.33 |
| #2401 | Belgium Football Team | $0.33 |
| #2402 | Colombia Football Team | $0.32 |
| #2403 | Vanessa Hudgens | $0.32 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.