Will Smith is a Entertainment TikTok account with 78.8M followers from United States.
With a total economic value of $7.4K, a Value Per Fan of $0.09 and an average value per post of $7.4K, Will Smith ranks #2458 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$7,437
Total Value
$7,437
Value Per 1K Fans
$0
Performance
Posts
1
Followers
78.8M
Impressions
300.0K
Engagement
26.4K
Eng. Rate
8.79%
Entertainment Benchmark on TikTok
9.41%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #1140 | FC Utrecht | $7.5K |
| #1141 | Fortaleza C.E.I.F | $7.5K |
| #1142 | Mikecrack | $7.4K |
| #1143 |  Will Smith | $7.4K |
| #1144 | Servette FC | $7.4K |
| #1145 | Cacha | $7.4K |
| #1146 | Portland Timbers | $7.4K |
Per 1K Fans
| #2455 | Projota | $0.11 |
| #2456 | Jorge e Mateus | $0.10 |
| #2457 | Alphonso Davies | $0.10 |
| #2458 | Will Smith | $0.09 |
| #2459 |  Henrik Christiansen | $0.09 |
| #2460 | Maroon 5 | $0.09 |
| #2461 | Ansu Fati | $0.09 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.