The Masters is a Sports Organizations TikTok account with 1.2M followers from Global.
With a total economic value of $464.1K, a Value Per Fan of $375.41 and an average value per post of $25.8K, The Masters ranks #262 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$25,781
Total Value
$464,058
Value Per 1K Fans
$375
Performance
Posts
18
Followers
1.2M
Impressions
21.5M
Engagement
205.6K
Eng. Rate
0.96%
Sports Organizations Benchmark on TikTok
5.99%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #130 | Thailand Football Team | $476.0K |
| #131 | Albacete Balompie | $466.9K |
| #132 | Giro d'Italia | $465.2K |
| #133 | The Masters | $464.1K |
| #134 | Lollapalooza | $463.2K |
| #135 | Chris Brown | $463.0K |
| #136 | Team Vitality | $462.3K |
Per 1K Fans
| #259 |  San Diego FC | $379.52 |
| #260 | Dolomiti Energia Trento | $379.28 |
| #261 | CB 1939 Canaris | $376.48 |
| #262 | The Masters | $375.41 |
| #263 | Sweden Football Team | $368.48 |
| #264 | Daejeon Hana Citizen | $367.80 |
| #265 | FIBA Champions League | $364.60 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.