Serena Williams is a Athletes TikTok account with 2.7M followers from United States.
With a total economic value of $8.1K, a Value Per Fan of $2.98 and an average value per post of $2.7K, Serena Williams ranks #2096 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,704
Total Value
$8,113
Value Per 1K Fans
$3
Performance
Posts
3
Followers
2.7M
Impressions
508.8K
Engagement
19.4K
Eng. Rate
3.81%
Athletes Benchmark on TikTok
9.35%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #1107 | Lyngby Boldklub | $8.2K |
| #1108 | European Rugby Champions Cup | $8.2K |
| #1109 | AS FAR | $8.1K |
| #1110 | Serena Williams | $8.1K |
| #1111 | FC Bayern Basketball | $8.1K |
| #1112 | Adler Mannheim | $8.1K |
| #1113 | Giannis Antetokoumpo | $8.1K |
Per 1K Fans
| #2093 | Harry Kane | $3.00 |
| #2094 | Diego MC | $3.00 |
| #2095 | DJ Antenea | $2.98 |
| #2096 | Serena Williams | $2.98 |
| #2097 | Ian Somerhalder | $2.98 |
| #2098 | Sania Mirza | $2.97 |
| #2099 | Lucy Bronze | $2.97 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.