Scottish Rugby is a Sports Teams TikTok account with 300.7K followers from United Kingdom.
With a total economic value of $58.6K, a Value Per Fan of $194.73 and an average value per post of $1.1K, Scottish Rugby ranks #475 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$1,105
Total Value
$58,560
Value Per 1K Fans
$195
Performance
Posts
53
Followers
300.7K
Impressions
2.1M
Engagement
150.0K
Eng. Rate
7.29%
Sports Teams Benchmark on TikTok
8.00%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking βOverall
| #523 | NBA Brasil | $58.9K |
| #524 | Eliteserien | $58.8K |
| #525 | Wydad AC | $58.7K |
| #526 | Scottish Rugby | $58.6K |
| #527 | SV Darmstadt 98 | $58.2K |
| #528 | MΓ‘laga | $57.9K |
| #529 | Sebastian Maniscalco | $57.9K |
Per 1K Fans
| #472 | Wilman Elias Chang | $197.73 |
| #473 | Dallas Stars | $195.07 |
| #474 | Chris Hemsworth | $195.05 |
| #475 | Scottish Rugby | $194.73 |
| #476 | Brisbane Broncos | $194.55 |
| #477 | Aline Wirley | $193.34 |
| #478 | Bromley | $191.61 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.