Santos is a Sports Teams TikTok account with 7.8M followers from Brazil.
With a total economic value of $61.5K, a Value Per Fan of $7.88 and an average value per post of $691, Santos ranks #1837 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$691
Total Value
$61,477
Value Per 1K Fans
$8
Performance
Posts
89
Followers
7.8M
Impressions
8.7M
Engagement
1.4M
Eng. Rate
15.63%
Sports Teams Benchmark on TikTok
8.00%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking βOverall
| #509 | New York Islanders | $61.7K |
| #510 | United Football League (UFL) | $61.7K |
| #511 | Port Vale | $61.7K |
| #512 | Santos | $61.5K |
| #513 | MalmΓΆ FF | $61.2K |
| #514 |  Voetbal International | $59.8K |
| #515 |  Wales Football Team | $59.8K |
Per 1K Fans
| #1834 | Club Deportivo Universidad CatΓ³lica | $8.06 |
| #1835 | UD Leiria | $8.02 |
| #1836 | Esporte Clube Juventude | $8.00 |
| #1837 | Santos | $7.88 |
| #1838 | JOTA | $7.86 |
| #1839 | Abha Club | $7.85 |
| #1840 | L-GANTE KELOKE | $7.81 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.