Heart of Midlothian is a Sports Teams TikTok account with 79.4K followers from United Kingdom.
With a total economic value of $28.0K, a Value Per Fan of $352.96 and an average value per post of $2.8K, Heart of Midlothian ranks #281 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,804
Total Value
$28,041
Value Per 1K Fans
$353
Performance
Posts
10
Followers
79.4K
Impressions
451.3K
Engagement
49.7K
Eng. Rate
11.02%
Sports Teams Benchmark on TikTok
8.00%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #709 | FMS Peru | $28.5K |
| #710 | FTBL | $28.0K |
| #711 | Bruno Mars | $28.0K |
| #712 | Heart of Midlothian | $28.0K |
| #713 | Persija Jakarta | $27.8K |
| #714 | Washington Capitals | $27.7K |
| #715 | Ian Somerhalder | $27.7K |
Per 1K Fans
| #278 | Gamba Osaka | $354.58 |
| #279 |  LADBible | $354.06 |
| #280 | Professional Squash Association | $354.02 |
| #281 | Heart of Midlothian | $352.96 |
| #282 | Kansas City Royals | $351.50 |
| #283 | Germany Men's Hockey Team | $351.00 |
| #284 | German Handball Federation | $348.42 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.