Zico is a Athletes Instagram account with 4.1M followers from Brazil.
With a total economic value of $20.2K, a Value Per Fan of $4.96 and an average value per post of $960, Zico ranks #5785 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$960
Total Value
$20,155
Value Per 1K Fans
$5
Performance
Posts
21
Followers
4.1M
Impressions
2.7M
Engagement
114.6K
Eng. Rate
4.32%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #3235 | Bernardo Silva | $20.2K |
| #3236 | FIU Panthers Men's Basketball | $20.2K |
| #3237 | Perr Schuurs | $20.2K |
| #3238 | Zico | $20.2K |
| #3239 | Paris FC Feminines | $20.2K |
| #3240 | Chile Rugby Union | $20.1K |
| #3241 | FC Ingolstadt | $20.1K |
Per 1K Fans
| #5782 | Achraf Hakimi | $4.98 |
| #5783 |  EpicTV Climbing | $4.97 |
| #5784 | Sanguk Oh | $4.96 |
| #5785 | Zico | $4.96 |
| #5786 | Harleen Deol | $4.96 |
| #5787 | Donny Van De Beek | $4.96 |
| #5788 | Ayumu Sasaki | $4.95 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.