Total Value (Last 30 days)
$1.9M
Value Per 1K Fans
$35.60
Performance (Last 30 days)
Followers
53.0M
Posts
9
Impressions
79.5M
Engagement
9.3M
Eng. Rate
11.67%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #206 |  Lionel Messi | $1.9M |
| #207 | talkSPORT | $1.9M |
| #208 | AC Milan | $1.9M |
| #209 | Zayn Malik | $1.9M |
| #210 | CricketGully | $1.9M |
| #211 | World Rugby Sevens | $1.9M |
| #212 | Al Hilal SFC | $1.8M |
Per 1K Fans
| #3957 | Reggie Evans | $35.71 |
| #3958 | George Kirby | $35.69 |
| #3959 | Gulf Giants | $35.65 |
| #3960 | Zayn Malik | $35.60 |
| #3961 | Rudy Gobert | $35.59 |
| #3962 | Michael Harris | $35.50 |
| #3963 | Inefable | $35.47 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #19 | England Rugby | $2.6M |
| #20 | Nottingham Forest FC | $2.0M |
| #21 | talkSPORT | $1.9M |
| #22 | Zayn Malik | $1.9M |
| #23 | Premiership Rugby | $1.8M |
| #24 | Tottenham Hotspur Football Club | $1.8M |
| #25 | Super League Europe | $1.8M |
Per 1K Fans
| #512 | Tyrone Mings | $38.24 |
| #513 | Lauren James | $37.50 |
| #514 | England Football Team | $35.90 |
| #515 | Zayn Malik | $35.60 |
| #516 | Steph Houghton | $35.25 |
| #517 | Richard Mansell | $34.73 |
| #518 | Adam Gemili | $34.50 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #13 |  Anne Hathaway | $2.8M |
| #14 | Adam Waheed | $2.1M |
| #15 | Aakash Chopra | $2.0M |
| #16 | Zayn Malik | $1.9M |
| #17 | Druski | $1.8M |
| #18 | Post Malone | $1.7M |
| #19 | Sexyy Red | $1.6M |
Per 1K Fans
| #114 | Cayu | $37.64 |
| #115 | Fernanda Schneider | $37.00 |
| #116 | Jerry Seinfeld | $36.78 |
| #117 | Zayn Malik | $35.60 |
| #118 | Inefable | $35.47 |
| #119 | Jade Picon | $34.15 |
| #120 | PAPICHA Mr. Barras | $34.08 |
🇬🇧 Entertainment in United Kingdom (50 accounts)
View Ranking →Overall
| #1 | Zayn Malik | $1.9M |
| #2 | Millie Bobby Brown | $649.9K |
| #3 |  Tom Hiddleston | $624.2K |
| #4 | Sting | $539.1K |
| #5 | Ricky Gervais | $526.2K |
| #6 | Cruz Beckham | $452.6K |
| #7 | Victoria Beckham | $320.4K |
Per 1K Fans
| #12 | Natalie Pike | $44.59 |
| #13 | Ella Mcneil | $42.95 |
| #14 | Millie Stennett | $40.64 |
| #15 | Zayn Malik | $35.60 |
| #16 | Robbie Williams | $33.31 |
| #17 | Giovanna Fletcher | $32.59 |
| #18 | Hannah Baycroft | $31.57 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.