New York Yankees is a Sports Teams Instagram account with 4.2M followers from United States.
With a total economic value of $2.7M, a Value Per Fan of $640.45 and an average value per post of $5.5K, New York Yankees ranks #1291 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$5,531
Total Value
$2,715,522
Value Per 1K Fans
$640
Performance
Posts
491
Followers
4.2M
Impressions
88.5M
Engagement
6.5M
Eng. Rate
7.35%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #165 | UFC Eurasia | $2.8M |
| #166 | Borussia Dortmund | $2.7M |
| #167 | Newcastle United Football Club | $2.7M |
| #168 | New York Yankees | $2.7M |
| #169 |  Jio Hotstar | $2.7M |
| #170 | EuroLeague | $2.7M |
| #171 |  Kimi Antonelli | $2.7M |
Per 1K Fans
| #1288 | Valencia C.F. | $643.12 |
| #1289 | Fore Play Golf | $642.62 |
| #1290 | Matthew Breetzke | $640.55 |
| #1291 | New York Yankees | $640.45 |
| #1292 | Thomas Detry | $640.06 |
| #1293 | Ella Mcneil | $639.36 |
| #1294 |  FC Wil | $639.03 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.