Total Value (Last 30 days)
$17.2M
Value Per 1K Fans
$477.44
Performance (Last 30 days)
Followers
36.0M
Posts
553
Impressions
836.7M
Engagement
38.1M
Eng. Rate
4.55%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #19 | Snoop Dogg | $18.8M |
| #20 |  Barstool Sports | $17.7M |
| #21 | UEFA Champions League | $17.5M |
| #22 | WWE | $17.2M |
| #23 | Netflix USA | $16.9M |
| #24 | NFL Network | $16.9M |
| #25 | ICC T20 World Cup | $16.4M |
Per 1K Fans
| #1494 | Stevenage | $480.21 |
| #1495 | Umana Reyer Venice | $480.01 |
| #1496 | Prerov | $479.64 |
| #1497 | WWE | $477.44 |
| #1498 | Académico de Viseu F.C. | $476.73 |
| #1499 | Houston Dynamo | $476.54 |
| #1500 | Carrarese | $476.04 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #10 | NBA on ESPN | $21.7M |
| #11 | Snoop Dogg | $18.8M |
| #12 | Barstool Sports | $17.7M |
| #13 | WWE | $17.2M |
| #14 | Netflix USA | $16.9M |
| #15 | NFL Network | $16.9M |
| #16 | TNT Sports | $15.3M |
Per 1K Fans
| #319 | Toronto FC | $492.39 |
| #320 | Austin FC | $492.06 |
| #321 | Rice Owls Men's Basketball | $486.01 |
| #322 | WWE | $477.44 |
| #323 | Houston Dynamo | $476.54 |
| #324 | Orlando City SC | $473.30 |
| #325 | Florida Atlantic Owls Men's Basketball | $470.43 |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #4 | F1 | $28.3M |
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
| #8 | ICC T20 World Cup | $16.4M |
| #9 | NHL | $12.7M |
| #10 | ISU Figure Skating | $12.1M |
Per 1K Fans
| #216 | City In The Community | $499.29 |
| #217 | Liga 3 | $488.49 |
| #218 | LPGA of Japan Tour | $487.28 |
| #219 | WWE | $477.44 |
| #220 | Barcelona Open | $473.89 |
| #221 | Brazilian Olympic Committee | $468.44 |
| #222 | United World Wrestling | $468.35 |
🇺🇸 Sports Organizations in United States (39 accounts)
View Ranking →Overall
| #1 |  NFL | $118.7M |
| #2 | NBA | $57.5M |
| #3 | F1 | $28.3M |
| #4 | WWE | $17.2M |
| #5 | NHL | $12.7M |
| #6 | MLB | $10.4M |
| #7 | All Elite Wrestling (AEW) | $3.3M |
Per 1K Fans
| #15 | NBA | $637.57 |
| #16 | MLS | $599.33 |
| #17 | Professional Bull Riders | $540.63 |
| #18 | WWE | $477.44 |
| #19 | Street League Series | $451.40 |
| #20 | Junior NBA | $289.02 |
| #21 | UFC Europe | $251.48 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.