World Rugby is a Sports Organizations Instagram account with 1.9M followers from Global.
With a total economic value of $169.0K, a Value Per Fan of $89.15 and an average value per post of $3.5K, World Rugby ranks #3425 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,520
Total Value
$168,981
Value Per 1K Fans
$89
Performance
Posts
48
Followers
1.9M
Impressions
7.5M
Engagement
370.5K
Eng. Rate
4.91%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1314 | 1. FC Magdeburg | $169.6K |
| #1315 | Brisbane Lions | $169.4K |
| #1316 | Circle of Cricket | $169.0K |
| #1317 | World Rugby | $169.0K |
| #1318 | Leny Yoro | $169.0K |
| #1319 |  Judo TV | $168.7K |
| #1320 | Seth Rollins | $168.6K |
Per 1K Fans
| #3422 | Rafa Nadal Academy | $89.93 |
| #3423 | Katie McCabe | $89.85 |
| #3424 | GoalPoint | $89.32 |
| #3425 | World Rugby | $89.15 |
| #3426 | Brendan Steele | $89.08 |
| #3427 | Daryl Mitchell | $89.01 |
| #3428 | Boxing News | $88.86 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.