World Athletics is a Sports Organizations Instagram account with 3.1M followers from Global.
With a total economic value of $868.8K, a Value Per Fan of $277.36 and an average value per post of $5.0K, World Athletics ranks #2236 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$4,964
Total Value
$868,766
Value Per 1K Fans
$277
Performance
Posts
175
Followers
3.1M
Impressions
50.1M
Engagement
2.7M
Eng. Rate
5.30%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #434 | Botafogo de Futebol e Regatas | $870.4K |
| #435 | Western Bulldogs | $870.4K |
| #436 | Chicago Bulls | $869.5K |
| #437 | World Athletics | $868.8K |
| #438 | Chicago Cubs | $867.4K |
| #439 | Chicago Blackhawks | $861.9K |
| #440 | Dakota Johnson | $860.6K |
Per 1K Fans
| #2233 | Serbia Football Team | $277.48 |
| #2234 | Preston North End FC | $277.47 |
| #2235 | Henan FC | $277.45 |
| #2236 | World Athletics | $277.36 |
| #2237 | Niko Omilana | $277.30 |
| #2238 | Marcel Siem | $277.02 |
| #2239 | Badminton World Federation (BWF) | $276.85 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.