Total Value (Last 30 days)
$543.7K
Value Per 1K Fans
$7.86
Performance (Last 30 days)
Followers
69.2M
Posts
7
Impressions
16.9M
Engagement
516.5K
Eng. Rate
3.06%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #572 | Steph Curry | $548.9K |
| #573 | Chicago Fire FC | $548.7K |
| #574 |  San Diego FC | $548.0K |
| #575 |  Will Smith | $543.7K |
| #576 | Rugby Club Toulonnais | $540.0K |
| #577 | Sting | $539.1K |
| #578 | J League | $535.3K |
Per 1K Fans
| #5082 | Ismaïla Sarr | $7.87 |
| #5083 |  Romelu Lukaku | $7.87 |
| #5084 | Devair Barbosa | $7.86 |
| #5085 | Will Smith | $7.86 |
| #5086 |  Národní Liga | $7.85 |
| #5087 | Syndicate | $7.85 |
| #5088 | Luisa Sonza | $7.84 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #179 | Steph Curry | $548.9K |
| #180 | Chicago Fire FC | $548.7K |
| #181 | San Diego FC | $548.0K |
| #182 | Will Smith | $543.7K |
| #183 | New Orleans Pelicans | $529.1K |
| #184 | George Kittle | $520.4K |
| #185 | Detroit Red Wings | $517.8K |
Per 1K Fans
| #894 | Torri Huske | $8.09 |
| #895 | Billie Eilish | $8.04 |
| #896 | Natasha Howard | $7.87 |
| #897 | Will Smith | $7.86 |
| #898 | Jayson Tatum | $7.83 |
| #899 | Tyler Blevins (Ninja) | $7.82 |
| #900 | Alex Walsh | $7.76 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #47 | Sara Ali Khan | $563.9K |
| #48 | Miley Cyrus | $556.4K |
| #49 | Jennifer Lopez | $554.2K |
| #50 | Will Smith | $543.7K |
| #51 | Sting | $539.1K |
| #52 | Ranveer Allahbadia | $533.1K |
| #53 | Will Forlan | $528.7K |
Per 1K Fans
| #266 | Jessie J | $8.25 |
| #267 | Pixie Lott | $8.12 |
| #268 | Billie Eilish | $8.04 |
| #269 | Will Smith | $7.86 |
| #270 | Luisa Sonza | $7.84 |
| #271 | PIEZAS | $7.74 |
| #272 | Park Seo-joon | $7.70 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #28 |  Hailey Bieber | $632.5K |
| #29 | Miley Cyrus | $556.4K |
| #30 | Jennifer Lopez | $554.2K |
| #31 | Will Smith | $543.7K |
| #32 | Chris Pratt | $499.2K |
| #33 | Selena Gomez | $463.1K |
| #34 | DJ Khaled | $461.4K |
Per 1K Fans
| #55 | Halsey | $8.71 |
| #56 | Madelaine Petsch | $8.37 |
| #57 | Billie Eilish | $8.04 |
| #58 | Will Smith | $7.86 |
| #59 | Earthgang | $7.67 |
| #60 | Ellen DeGeneres | $7.23 |
| #61 | Gary Vaynerchuk | $7.21 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.