Will Smith is a Entertainment Instagram account with 69.1M followers from United States.
With a total economic value of $375.7K, a Value Per Fan of $5.43 and an average value per post of $62.6K, Will Smith ranks #5724 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$62,621
Total Value
$375,727
Value Per 1K Fans
$5
Performance
Posts
6
Followers
69.1M
Impressions
12.6M
Engagement
180.9K
Eng. Rate
1.43%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #828 | Raphael Veiga | $377.1K |
| #829 | Jennifer Lopez | $376.6K |
| #830 | Athletico Paranaense | $376.6K |
| #831 |  Will Smith | $375.7K |
| #832 | Freddie Freeman | $374.7K |
| #833 | AS FAR | $374.6K |
| #834 | Washington Sundar | $374.2K |
Per 1K Fans
| #5721 | Kevin Love | $5.44 |
| #5722 | Bnet | $5.44 |
| #5723 | Trinity Thomas | $5.44 |
| #5724 | Will Smith | $5.43 |
| #5725 | Zendaya | $5.42 |
| #5726 | Gusttavo Lima | $5.40 |
| #5727 | Jamal Musiala | $5.39 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.