Virat Kohli is a Athletes Instagram account with 275.7M followers from India.
With a total economic value of $2.4M, a Value Per Fan of $8.62 and an average value per post of $1.2M, Virat Kohli ranks #5404 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,188,145
Total Value
$2,376,289
Value Per 1K Fans
$9
Performance
Posts
2
Followers
275.7M
Impressions
243.2M
Engagement
28.4M
Eng. Rate
11.67%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #184 |  Philadelphia Eagles | $2.4M |
| #185 | ESPN Brasil | $2.4M |
| #186 | Charlotte Hornets | $2.4M |
| #187 | Virat Kohli | $2.4M |
| #188 | Australia Women's Football Team | $2.4M |
| #189 |  433 NL | $2.4M |
| #190 | UFC Espanol | $2.4M |
Per 1K Fans
| #5401 |  Marcos Mion | $8.65 |
| #5402 | Luiz mauricio dias da Silva | $8.65 |
| #5403 | Nacho Elvira | $8.65 |
| #5404 | Virat Kohli | $8.62 |
| #5405 | Brice Samba | $8.62 |
| #5406 | João Félix | $8.59 |
| #5407 | Hernan Galíndez | $8.58 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.