United Rugby Championship is a Sports Organizations Instagram account with 381.7K followers from United Kingdom.
With a total economic value of $1.1M, a Value Per Fan of $2.81K and an average value per post of $3.1K, United Rugby Championship ranks #188 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,092
Total Value
$1,073,009
Value Per 1K Fans
$2,811
Performance
Posts
347
Followers
381.7K
Impressions
36.9M
Engagement
1.1M
Eng. Rate
2.99%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #365 | Spain Football Team | $1.1M |
| #366 | Jesse Lingard | $1.1M |
| #367 | Ronaldinho | $1.1M |
| #368 | United Rugby Championship | $1.1M |
| #369 | Nottingham Forest FC | $1.1M |
| #370 | AFTV | $1.1M |
| #371 | Pittsburgh Penguins | $1.1M |
Per 1K Fans
| #185 | France Men's Hockey Team | $2.82K |
| #186 | Vsetin | $2.82K |
| #187 | talkSPORT | $2.81K |
| #188 | United Rugby Championship | $2.81K |
| #189 | Monmouth Hawks Men's Basketball | $2.80K |
| #190 | Foul Territory | $2.79K |
| #191 |  Manchester City USA | $2.78K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.