Urban Roosters is a Entertainment Instagram account with 1.8M followers from Brazil.
With a total economic value of $64.9K, a Value Per Fan of $36.06 and an average value per post of $1.6K, Urban Roosters ranks #4205 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,622
Total Value
$64,867
Value Per 1K Fans
$36
Performance
Posts
40
Followers
1.8M
Impressions
6.3M
Engagement
345.6K
Eng. Rate
5.47%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2074 | Frenkie De Jong | $65.1K |
| #2075 | FC Nantes | $65.1K |
| #2076 | Antony | $65.0K |
| #2077 | Urban Roosters | $64.9K |
| #2078 | UP Warriorz | $64.8K |
| #2079 | AFC Wimbledon | $64.8K |
| #2080 | Paul "Triple H" Levesque | $64.8K |
Per 1K Fans
| #4202 | George Kirby | $36.32 |
| #4203 | Alex de Minaur | $36.28 |
| #4204 |  Yoshinobu Yamamoto | $36.25 |
| #4205 | Urban Roosters | $36.06 |
| #4206 | Filippo Celli | $36.05 |
| #4207 | Jordan Pickford | $36.02 |
| #4208 | Chris Wood | $35.96 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.