North Carolina Tar Heels Men's Basketball is a Sports Teams Instagram account with 610.1K followers from United States.
With a total economic value of $474.3K, a Value Per Fan of $777.34 and an average value per post of $6.6K, North Carolina Tar Heels Men's Basketball ranks #1094 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$6,587
Total Value
$474,294
Value Per 1K Fans
$777
Performance
Posts
72
Followers
610.1K
Impressions
13.8M
Engagement
1.0M
Eng. Rate
7.57%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #699 | Marco Asensio | $476.7K |
| #700 | Ducati Lenovo Team | $476.6K |
| #701 |  GOAL | $475.3K |
| #702 | North Carolina Tar Heels Men's Basketball | $474.3K |
| #703 | LSU Tigers Women's Basketball | $472.7K |
| #704 | Crystal Palace Football Club | $472.6K |
| #705 | FC St. Pauli | $472.4K |
Per 1K Fans
| #1091 |  MLB Dominicana | $781.45 |
| #1092 | Helsingborgs IF | $778.78 |
| #1093 | Wake Forest Demon Deacons Women's Basketball | $778.68 |
| #1094 | North Carolina Tar Heels Men's Basketball | $777.34 |
| #1095 | Chip Ganassi Racing | $776.99 |
| #1096 | SailGP | $775.56 |
| #1097 | Havant and Waterlooville | $775.56 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.