UMass Minutemen Men's Basketball is a Sports Teams Instagram account with 13.1K followers from United States.
With a total economic value of $60.6K, a Value Per Fan of $4.63K and an average value per post of $1.1K, UMass Minutemen Men's Basketball ranks #75 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,063
Total Value
$60,595
Value Per 1K Fans
$4,631
Performance
Posts
57
Followers
13.1K
Impressions
1.6M
Engagement
75.8K
Eng. Rate
4.86%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2140 | Dragons Rugby | $60.7K |
| #2141 | Oklahoma Sooners Men's Basketball | $60.7K |
| #2142 | Japan Men's Volleyball Team | $60.7K |
| #2143 | UMass Minutemen Men's Basketball | $60.6K |
| #2144 | MAS Fes | $60.6K |
| #2145 | Bailey Sarian | $60.4K |
| #2146 | America's Cup | $60.1K |
Per 1K Fans
| #72 | Kansas State Wildcats Women's Basketball | $4.66K |
| #73 | NHL on TNT | $4.65K |
| #74 | Huddersfield Giants | $4.63K |
| #75 | UMass Minutemen Men's Basketball | $4.63K |
| #76 | Premiership Rugby | $4.60K |
| #77 | Women’s Super League 2 | $4.59K |
| #78 | Saracens Women | $4.52K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.