Total Value (Last 30 days)
$5.1M
Value Per 1K Fans
$103.58
Performance (Last 30 days)
Followers
49.6M
Posts
257
Impressions
572.4M
Engagement
22.2M
Eng. Rate
3.88%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #80 | Netflix UK & Ireland | $5.3M |
| #81 | Pubity | $5.3M |
| #82 | Juventus | $5.2M |
| #83 | UFC | $5.1M |
| #84 | CBS Sports | $5.0M |
| #85 | Los Angeles Lakers | $5.0M |
| #86 | SportsCenter Brasil | $5.0M |
Per 1K Fans
| #3140 | International Surfing Association | $103.80 |
| #3141 | EF Education - Easypost | $103.71 |
| #3142 | Projeto Sementes de Ouro | $103.68 |
| #3143 | UFC | $103.58 |
| #3144 | Al-Nassr | $103.57 |
| #3145 | Criciúma Esporte Clube | $103.54 |
| #3146 | Tottenham Hotspur Football Club | $103.52 |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #12 | espnW | $5.7M |
| #13 | Olympic Milano Cortina 2026 | $5.6M |
| #14 | Pubity | $5.3M |
| #15 | UFC | $5.1M |
| #16 | ICC Cricket World Cup | $4.2M |
| #17 | The Bharat Army | $3.7M |
| #18 | ATP Tour | $3.4M |
Per 1K Fans
| #271 |  Dartford | $104.95 |
| #272 | Ryder Cup Team Europe | $104.27 |
| #273 | International Surfing Association | $103.80 |
| #274 | UFC | $103.58 |
| #275 | São Bernardo | $100.59 |
| #276 | FIBA | $99.37 |
| #277 | Benfica FM | $97.59 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #19 | San Antonio Spurs | $5.6M |
| #20 | Mercedes | $5.6M |
| #21 | Juventus | $5.2M |
| #22 | UFC | $5.1M |
| #23 | Los Angeles Lakers | $5.0M |
| #24 | Inter Miami CF | $4.9M |
| #25 | Chennai Super Kings | $4.9M |
Per 1K Fans
| #2174 | West Virginia Mountaineers Men's Basketball | $104.25 |
| #2175 | Real Valladolid C.F. | $104.07 |
| #2176 | EF Education - Easypost | $103.71 |
| #2177 | UFC | $103.58 |
| #2178 | Al-Nassr | $103.57 |
| #2179 | Criciúma Esporte Clube | $103.54 |
| #2180 | Tottenham Hotspur Football Club | $103.52 |
🌍 Sports Teams in Global (106 accounts)
View Ranking →Overall
| #1 | UFC | $5.1M |
| #2 | West Indies Cricket | $1.2M |
| #3 | Manchester City USA | $718.2K |
| #4 | Kocaelispor | $441.4K |
| #5 | Espérance Sportive de Tunis | $415.4K |
| #6 | PSIM Yogyakarta | $414.8K |
| #7 | Le Mans FC | $377.1K |
Per 1K Fans
| #87 | Chatham Town | $109.48 |
| #88 | Batalha da Norte | $108.53 |
| #89 | Dartford | $104.95 |
| #90 | UFC | $103.58 |
| #91 | São Bernardo | $100.59 |
| #92 | Huddersfield Town Women | $96.17 |
| #93 | Flamengo Futebol Feminino | $88.54 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.