UFC is a Sports Teams Instagram account with 49.8M followers from Global.
With a total economic value of $8.5M, a Value Per Fan of $170.99 and an average value per post of $25.0K, UFC ranks #2782 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$24,982
Total Value
$8,519,023
Value Per 1K Fans
$171
Performance
Posts
341
Followers
49.8M
Impressions
912.8M
Engagement
43.8M
Eng. Rate
4.80%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #50 | Tennis TV | $9.6M |
| #51 | FC Bayern München | $9.3M |
| #52 | India Cricket | $8.7M |
| #53 | UFC | $8.5M |
| #54 | Billboard | $8.4M |
| #55 | Netflix UK & Ireland | $8.3M |
| #56 | SPORTbible | $8.3M |
Per 1K Fans
| #2779 | BC Lions | $172.54 |
| #2780 | Martin Maldonado | $172.53 |
| #2781 | Shimizu S-Pulse | $171.30 |
| #2782 | UFC | $170.99 |
| #2783 | Emirates Team New Zealand | $170.54 |
| #2784 | WWE India | $170.46 |
| #2785 | Sanju Samson | $170.45 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.