Total Value (Last 30 days)
$624.2K
Value Per 1K Fans
$60.16
Performance (Last 30 days)
Followers
10.4M
Posts
28
Impressions
24.3M
Engagement
1.7M
Eng. Rate
6.89%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #515 | 2 Sloggers | $631.8K |
| #516 | beIN Sports | $630.0K |
| #517 | George Russell | $625.4K |
| #518 |  Tom Hiddleston | $624.2K |
| #519 | Toronto Blue Jays | $623.3K |
| #520 | JioHotstar Telugu | $622.3K |
| #521 | Charles Leclerc | $619.6K |
Per 1K Fans
| #3566 | IndyCar Series | $60.42 |
| #3567 | Barry Baltus | $60.21 |
| #3568 | Arthur Fils | $60.19 |
| #3569 | Tom Hiddleston | $60.16 |
| #3570 | Suwon FC | $60.13 |
| #3571 | Milan San-Remo | $59.60 |
| #3572 | Liudmila Samsonova | $59.48 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #69 | Millie Bobby Brown | $649.9K |
| #70 | Scotland Football Team | $634.9K |
| #71 | George Russell | $625.4K |
| #72 | Tom Hiddleston | $624.2K |
| #73 | Liverpool FC Women | $616.5K |
| #74 | Coventry City FC | $612.9K |
| #75 | Harry Kane | $601.5K |
Per 1K Fans
| #468 | Jill Scott | $63.80 |
| #469 | Tifo Football | $63.55 |
| #470 | Jofra Archer | $60.50 |
| #471 | Tom Hiddleston | $60.16 |
| #472 | Tyson Fury | $58.93 |
| #473 | soccerbible | $58.53 |
| #474 | Scott McTominay | $57.38 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #43 | Kourtney Kardashian | $636.8K |
| #44 | Ivete Sangalo | $633.6K |
| #45 |  Hailey Bieber | $632.5K |
| #46 | Tom Hiddleston | $624.2K |
| #47 | Sara Ali Khan | $563.9K |
| #48 | Miley Cyrus | $556.4K |
| #49 | Jennifer Lopez | $554.2K |
Per 1K Fans
| #77 | NAZO | $62.68 |
| #78 | Aline Wirley | $61.12 |
| #79 | Aspyn Ovard | $60.86 |
| #80 | Tom Hiddleston | $60.16 |
| #81 | Gabriel Gazir | $55.41 |
| #82 | Maquiavelico Laas | $54.81 |
| #83 | Aczino | $54.29 |
🇬🇧 Entertainment in United Kingdom (50 accounts)
View Ranking →Overall
| #1 | Zayn Malik | $1.9M |
| #2 | Millie Bobby Brown | $649.9K |
| #3 | Tom Hiddleston | $624.2K |
| #4 | Sting | $539.1K |
| #5 | Ricky Gervais | $526.2K |
| #6 | Cruz Beckham | $452.6K |
| #7 | Victoria Beckham | $320.4K |
Per 1K Fans
| #7 | Melanie C | $108.04 |
| #8 | Alex Brooker | $103.37 |
| #9 | Ricky Gervais | $103.28 |
| #10 | Tom Hiddleston | $60.16 |
| #11 | Joe Wicks | $45.78 |
| #12 | Natalie Pike | $44.59 |
| #13 | Ella Mcneil | $42.95 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.