Tough Mudder is a Sports Organizations Instagram account with 673.6K followers from Global.
With a total economic value of $703.8K, a Value Per Fan of $1.04K and an average value per post of $8.1K, Tough Mudder ranks #794 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$8,090
Total Value
$703,789
Value Per 1K Fans
$1,045
Performance
Posts
87
Followers
673.6K
Impressions
25.1M
Engagement
96.2K
Eng. Rate
0.38%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #516 | Sky Sports Cricket | $711.7K |
| #517 |  SuperSport Football | $708.8K |
| #518 | Martin Odegaard | $704.8K |
| #519 | Tough Mudder | $703.8K |
| #520 | Purdue Boilermakers Men's Basketball | $703.1K |
| #521 | Rangers | $702.6K |
| #522 | United Football League (UFL) | $702.4K |
Per 1K Fans
| #791 | NJIT Highlanders Women's Basketball | $1.05K |
| #792 | Tampa Bay Lightning | $1.05K |
| #793 | Hull FC | $1.05K |
| #794 | Tough Mudder | $1.04K |
| #795 | Punjab Kings | $1.04K |
| #796 | Grand Rapids Gold | $1.04K |
| #797 | William & Mary Tribe Men's Basketball | $1.04K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.