Dwayne Johnson is a Entertainment Instagram account with 390.4M followers from United States.
With a total economic value of $5.9M, a Value Per Fan of $15.17 and an average value per post of $423.1K, Dwayne Johnson ranks #4952 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$423,130
Total Value
$5,923,822
Value Per 1K Fans
$15
Performance
Posts
14
Followers
390.4M
Impressions
189.7M
Engagement
11.5M
Eng. Rate
6.05%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #70 | San Antonio Spurs | $6.1M |
| #71 | Pubity | $5.9M |
| #72 | Los Angeles Lakers | $5.9M |
| #73 | Dwayne Johnson | $5.9M |
| #74 | Serie A | $5.8M |
| #75 | ATP Tour | $5.8M |
| #76 | NFL on Fox | $5.7M |
Per 1K Fans
| #4949 | Eben Etzebeth | $15.18 |
| #4950 | George Kittle | $15.18 |
| #4951 | Gleison Bremer | $15.18 |
| #4952 | Dwayne Johnson | $15.17 |
| #4953 | Claudinei Quirino da Silva | $15.17 |
| #4954 | Gabriel Martinelli | $15.14 |
| #4955 | Naomi Osaka | $15.13 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.