The Masters is a Sports Organizations Instagram account with 3.0M followers from Global.
With a total economic value of $3.4M, a Value Per Fan of $1.14K and an average value per post of $162.8K, The Masters ranks #716 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$162,836
Total Value
$3,419,561
Value Per 1K Fans
$1,143
Performance
Posts
21
Followers
3.0M
Impressions
97.3M
Engagement
1.5M
Eng. Rate
1.53%
Sports Organizations Benchmark on Instagram
4.25%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #124 | Ligue 1 | $3.5M |
| #125 | Jake Paul | $3.4M |
| #126 | Washington Post | $3.4M |
| #127 | The Masters | $3.4M |
| #128 | Rolling Stone | $3.4M |
| #129 | Europa League | $3.4M |
| #130 | Fenerbahçe | $3.4M |
Per 1K Fans
| #713 | FC Augsburg | $1.15K |
| #714 | IFK Göteborg | $1.15K |
| #715 | UAE Team Emirates | $1.14K |
| #716 | The Masters | $1.14K |
| #717 | Machida Zelvia | $1.14K |
| #718 | Northern Arizona Lumberjacks Men's Basketball | $1.14K |
| #719 | Delaware Fightin' Blue Hens Men's Basketball | $1.13K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.