Total Value (Last 30 days)
$13.7M
Value Per 1K Fans
$4.77K
Performance (Last 30 days)
Followers
2.9M
Posts
967
Impressions
397.2M
Engagement
23.5M
Eng. Rate
5.92%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #25 | ICC T20 World Cup | $16.4M |
| #26 | FC Barcelona | $15.5M |
| #27 | TNT Sports | $15.3M |
| #28 | Team USA | $13.7M |
| #29 | Star Sports India | $13.2M |
| #30 | NHL | $12.7M |
| #31 | NFL on ESPN | $12.3M |
Per 1K Fans
| #68 | Netherlands Cricket Team | $4.84K |
| #69 |  Portugal Football Summit | $4.81K |
| #70 | Grant Holloway | $4.79K |
| #71 | Team USA | $4.77K |
| #72 | Southport | $4.76K |
| #73 | London Broncos | $4.69K |
| #74 | International Ski Mountaineering Federation | $4.58K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #14 | Netflix USA | $16.9M |
| #15 | NFL Network | $16.9M |
| #16 | TNT Sports | $15.3M |
| #17 | Team USA | $13.7M |
| #18 | NHL | $12.7M |
| #19 | NFL on ESPN | $12.3M |
| #20 | Kim Kardashian | $12.0M |
Per 1K Fans
| #12 | Garett Bolles | $5.08K |
| #13 | Saint Louis Billikens Men's Basketball | $4.93K |
| #14 | Grant Holloway | $4.79K |
| #15 | Team USA | $4.77K |
| #16 | NFL Network | $4.14K |
| #17 | Northwestern Wildcats Men's Basketball | $3.78K |
| #18 |  NFL | $3.60K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #1 | Real Madrid | $22.9M |
| #2 | FC Barcelona | $15.5M |
| #3 | Team USA | $13.7M |
| #4 | Manchester United Football Club | $12.2M |
| #5 | Sport Club Corinthians Paulista | $11.5M |
| #6 | Galatasaray | $11.0M |
| #7 | Manchester City Football Club | $10.7M |
Per 1K Fans
| #20 | Le Mans FC | $5.06K |
| #21 |  Germany Sail GP | $4.96K |
| #22 | Saint Louis Billikens Men's Basketball | $4.93K |
| #23 | Team USA | $4.77K |
| #24 | Southport | $4.76K |
| #25 | London Broncos | $4.69K |
| #26 | Ludogorets | $4.43K |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #1 | Team USA | $13.7M |
| #2 |  Seattle Seahawks | $9.4M |
| #3 | San Antonio Spurs | $5.6M |
| #4 | Los Angeles Lakers | $5.0M |
| #5 | Inter Miami CF | $4.9M |
| #6 | Minnesota Timberwolves | $4.6M |
| #7 |  New England Patriots | $4.4M |
Per 1K Fans
| #4 | Niece Motorsports | $6.35K |
| #5 | Windy City Bulls | $5.26K |
| #6 | Saint Louis Billikens Men's Basketball | $4.93K |
| #7 | Team USA | $4.77K |
| #8 | Northwestern Wildcats Men's Basketball | $3.78K |
| #9 | Tulsa Golden Hurricane Men's Basketball | $3.32K |
| #10 | Spire Motorsports | $3.27K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.