Total Value (Last 30 days)
$3.0M
Value Per 1K Fans
$3.96K
Performance (Last 30 days)
Followers
768.7K
Posts
426
Impressions
79.4M
Engagement
2.5M
Eng. Rate
3.10%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #133 | MLS | $3.2M |
| #134 | São Paulo FC | $3.1M |
| #135 | Lindsey Vonn | $3.1M |
| #136 | Team GB | $3.0M |
| #137 | ESPN Argentina | $3.0M |
| #138 | Borussia Dortmund | $3.0M |
| #139 | Al-Nassr | $3.0M |
Per 1K Fans
| #88 | NFL Network | $4.14K |
| #89 | espnW | $4.10K |
| #90 | Team Deutschland | $4.09K |
| #91 | Team GB | $3.96K |
| #92 | CricketGully | $3.94K |
| #93 | Nepal Cricket Team | $3.89K |
| #94 | WPGA Tour of Australasia | $3.87K |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #14 | England Cricket | $3.7M |
| #15 | English Football League (EFL) | $3.5M |
| #16 | BBC Sport | $3.4M |
| #17 | Team GB | $3.0M |
| #18 |  Jeremy Lynch | $2.7M |
| #19 | England Rugby | $2.6M |
| #20 | Nottingham Forest FC | $2.0M |
Per 1K Fans
| #11 | Heart of Midlothian | $4.25K |
| #12 | Premiership Women's Rugby | $4.23K |
| #13 | Montrose Women's Football Club | $4.21K |
| #14 | Team GB | $3.96K |
| #15 | Huddersfield Giants | $3.86K |
| #16 | Nathan Kimsey | $3.83K |
| #17 | Premiership Rugby | $3.80K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #37 | Persib Bandung | $3.3M |
| #38 |  Los Angeles Rams | $3.3M |
| #39 | São Paulo FC | $3.1M |
| #40 | Team GB | $3.0M |
| #41 | Borussia Dortmund | $3.0M |
| #42 | Al-Nassr | $3.0M |
| #43 | Boston Celtics | $2.9M |
Per 1K Fans
| #30 | Dolomiti Energia Trento | $4.23K |
| #31 | Montrose Women's Football Club | $4.21K |
| #32 | Team Deutschland | $4.09K |
| #33 | Team GB | $3.96K |
| #34 | Huddersfield Giants | $3.86K |
| #35 | Union Bordeaux Begles | $3.80K |
| #36 | Northwestern Wildcats Men's Basketball | $3.78K |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #4 | Arsenal Football Club | $6.3M |
| #5 | Chelsea Football Club | $6.2M |
| #6 | England Cricket | $3.7M |
| #7 | Team GB | $3.0M |
| #8 | England Rugby | $2.6M |
| #9 | Nottingham Forest FC | $2.0M |
| #10 | Tottenham Hotspur Football Club | $1.8M |
Per 1K Fans
| #6 | Gloucester-Hartpury Women | $4.31K |
| #7 | Heart of Midlothian | $4.25K |
| #8 | Montrose Women's Football Club | $4.21K |
| #9 | Team GB | $3.96K |
| #10 | Huddersfield Giants | $3.86K |
| #11 | Wakefield Trinity | $3.74K |
| #12 | Warrington Wolves | $3.68K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.