Total Value (Last 30 days)
$4.4M
Value Per 1K Fans
$5.19K
Performance (Last 30 days)
Followers
839.4K
Posts
511
Impressions
111.3M
Engagement
7.2M
Eng. Rate
6.48%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #96 | Sky Sports | $4.5M |
| #97 | Rolling Stone | $4.4M |
| #98 |  New England Patriots | $4.4M |
| #99 | Team Canada | $4.4M |
| #100 | ESPN FC | $4.3M |
| #101 | BBC | $4.3M |
| #102 | NBA History | $4.3M |
Per 1K Fans
| #58 | NBA Style | $5.37K |
| #59 | Windy City Bulls | $5.26K |
| #60 | Scottish Women's Premier League | $5.25K |
| #61 | Team Canada | $5.19K |
| #62 | Garett Bolles | $5.08K |
| #63 |  Le Mans FC | $5.06K |
| #64 | Scotland Cricket | $5.05K |
🇨🇦 Canada Rankings (65 accounts)
View Ranking →Overall
| #1 | Team Canada | $4.4M |
| #2 | Canada Men's Hockey Team | $2.0M |
| #3 | Cirque du Soleil | $1.9M |
| #4 | UFC Canada | $1.5M |
| #5 | NBA Canada | $1.2M |
| #6 | Canada Cricket | $394.1K |
| #7 | Drake | $377.9K |
Per 1K Fans
| #1 | Canada Cricket | $8.25K |
| #2 | Team Canada | $5.19K |
| #3 | NBA Canada | $2.39K |
| #4 | Forge FC | $2.21K |
| #5 | Canada Men's Hockey Team | $2.13K |
| #6 | Canada SailGP | $1.94K |
| #7 | Vancouver FC | $1.60K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #26 | Red Bull Racing | $4.8M |
| #27 | Minnesota Timberwolves | $4.6M |
| #28 | New England Patriots | $4.4M |
| #29 | Team Canada | $4.4M |
| #30 | Cleveland Cavaliers | $4.2M |
| #31 | Golden State Warriors | $4.1M |
| #32 | Besiktas | $3.9M |
Per 1K Fans
| #16 | France SailGP | $6.07K |
| #17 | Caen Handball | $5.42K |
| #18 | Windy City Bulls | $5.26K |
| #19 | Team Canada | $5.19K |
| #20 | Le Mans FC | $5.06K |
| #21 |  Germany Sail GP | $4.96K |
| #22 | Saint Louis Billikens Men's Basketball | $4.93K |
🇨🇦 Sports Teams in Canada (19 accounts)
View Ranking →Overall
| #1 | Team Canada | $4.4M |
| #2 | Canada SailGP | $92.0K |
| #3 | Toronto Argonauts | $91.6K |
| #4 | Forge FC | $85.2K |
| #5 | Canada Football Team | $51.7K |
| #6 | Vancouver FC | $28.9K |
| #7 | Ottawa Redblacks | $25.9K |
Per 1K Fans
| #1 | Team Canada | $5.19K |
| #2 | Forge FC | $2.21K |
| #3 | Canada SailGP | $1.94K |
| #4 | Vancouver FC | $1.60K |
| #5 | Toronto Argonauts | $755.18 |
| #6 | Cavalry FC | $420.67 |
| #7 | Ottawa Redblacks | $387.49 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.