Total Value (Last 30 days)
$37.8M
Value Per 1K Fans
$134.82
Performance (Last 30 days)
Followers
280.7M
Posts
3
Impressions
3305.4M
Engagement
11.5M
Eng. Rate
0.35%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #7 | Bleacher Report | $45.9M |
| #8 | ESPN Global | $41.5M |
| #9 | 433: The Home of Football | $41.4M |
| #10 | Taylor Swift | $37.8M |
| #11 |  Mundo NFL | $36.9M |
| #12 | SportsCenter | $35.8M |
| #13 | F1 | $28.3M |
Per 1K Fans
| #2878 | MI New York | $135.89 |
| #2879 | Filippo Macchi | $135.43 |
| #2880 | Jordan Pickford | $134.99 |
| #2881 | Taylor Swift | $134.82 |
| #2882 | The Sun Football | $134.60 |
| #2883 | Ronaldo da Costa | $134.47 |
| #2884 |  Mauro Beting | $134.32 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #2 | NBA | $57.5M |
| #3 | Bleacher Report | $45.9M |
| #4 | ESPN Global | $41.5M |
| #5 | Taylor Swift | $37.8M |
| #6 | SportsCenter | $35.8M |
| #7 | F1 | $28.3M |
| #8 | Complex | $26.8M |
Per 1K Fans
| #557 | USA Men's Hockey Team | $136.73 |
| #558 | Arlington Renegades | $135.91 |
| #559 | MI New York | $135.89 |
| #560 | Taylor Swift | $134.82 |
| #561 | UCF Knights Women's Basketball | $134.30 |
| #562 | Golden State Warriors | $126.26 |
| #563 | FJerry | $124.82 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #36 | Druski | $150.18 |
| #37 | Scarlette Douglas | $147.98 |
| #38 | Youngui | $137.85 |
| #39 | Taylor Swift | $134.82 |
| #40 | ASSOCIAÇÃO PRUDENTINA DE ATLETISMO (APA) | $127.55 |
| #41 | Pluzito (Ale Pluz) | $125.53 |
| #42 | Danger AK | $124.85 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #3 | Adam Waheed | $171.25 |
| #4 | 50 Cent | $156.48 |
| #5 | Druski | $150.18 |
| #6 | Taylor Swift | $134.82 |
| #7 | Dreamville | $124.28 |
| #8 | J. Cole | $103.38 |
| #9 | Teezo Touchdown | $98.30 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.