Total Value (Last 30 days)
$16.4M
Value Per 1K Fans
$6.39K
Performance (Last 30 days)
Followers
2.6M
Posts
1,205
Impressions
2032.8M
Engagement
121.0M
Eng. Rate
5.95%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #22 | WWE | $17.2M |
| #23 | Netflix USA | $16.9M |
| #24 | NFL Network | $16.9M |
| #25 | ICC T20 World Cup | $16.4M |
| #26 | FC Barcelona | $15.5M |
| #27 | TNT Sports | $15.3M |
| #28 | Team USA | $13.7M |
Per 1K Fans
| #40 | USA Cricket Team | $6.56K |
| #41 | Top 14 French Rugby | $6.48K |
| #42 | Fantasy EFL | $6.46K |
| #43 | ICC T20 World Cup | $6.39K |
| #44 | Niece Motorsports | $6.35K |
| #45 | FK Bodø/Glimt | $6.23K |
| #46 | France SailGP | $6.07K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 |  Mundo NFL | $36.9M |
| #3 | UEFA Champions League | $17.5M |
| #4 | ICC T20 World Cup | $16.4M |
| #5 | ISU Figure Skating | $12.1M |
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
Per 1K Fans
| #10 | International Bobsleigh and Skeleton Federation | $7.99K |
| #11 | Olympic Milano Cortina 2026 | $7.50K |
| #12 | International Biathlon Union (IBU) | $7.40K |
| #13 | ICC T20 World Cup | $6.39K |
| #14 | Fox Sports | $5.65K |
| #15 | Six Nations Rugby | $5.40K |
| #16 |  Le Mans FC | $5.06K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #5 | Premier League | $25.4M |
| #6 | UEFA Champions League | $17.5M |
| #7 | WWE | $17.2M |
| #8 | ICC T20 World Cup | $16.4M |
| #9 | NHL | $12.7M |
| #10 | ISU Figure Skating | $12.1M |
| #11 | International Olympic Committee (IOC) | $11.3M |
Per 1K Fans
| #17 | International Biathlon Union (IBU) | $7.40K |
| #18 | USA Cricket Team | $6.56K |
| #19 | Top 14 French Rugby | $6.48K |
| #20 | ICC T20 World Cup | $6.39K |
| #21 | Wincanton Racecourse | $6.05K |
| #22 | FIS Ski Jumping | $5.60K |
| #23 | Namibia Cricket Team | $5.52K |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 | UEFA Champions League | $17.5M |
| #3 | ICC T20 World Cup | $16.4M |
| #4 | ISU Figure Skating | $12.1M |
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
Per 1K Fans
| #8 | International Bobsleigh and Skeleton Federation | $7.99K |
| #9 | Olympic Milano Cortina 2026 | $7.50K |
| #10 | International Biathlon Union (IBU) | $7.40K |
| #11 | ICC T20 World Cup | $6.39K |
| #12 | Six Nations Rugby | $5.40K |
| #13 | International Luge Federation (FIL) | $4.94K |
| #14 | International Ski Mountaineering Federation | $4.58K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.