Total Value (Last 30 days)
$1.8M
Value Per 1K Fans
$11.1K
Performance (Last 30 days)
Followers
162.3K
Posts
475
Impressions
42.7M
Engagement
1.0M
Eng. Rate
2.39%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #218 | Premiership Rugby | $1.8M |
| #219 | Tottenham Hotspur Football Club | $1.8M |
| #220 | Star Sports Tamil | $1.8M |
| #221 | Super League Europe | $1.8M |
| #222 | Chicago Bulls | $1.8M |
| #223 | Punjab Kings | $1.8M |
| #224 | Team Deutschland | $1.8M |
Per 1K Fans
| #13 | Freddy Schott | $13.7K |
| #14 | Zimbabwe Cricket | $12.2K |
| #15 | New Zealand Men's Basketball Team | $12.1K |
| #16 | Super League Europe | $11.1K |
| #17 |  Italy Cricket Team | $10.7K |
| #18 |  Campo.dk | $10.5K |
| #19 | World Curling Federation | $9.83K |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #22 | Zayn Malik | $1.9M |
| #23 | Premiership Rugby | $1.8M |
| #24 | Tottenham Hotspur Football Club | $1.8M |
| #25 | Super League Europe | $1.8M |
| #26 | Sky Sports Football | $1.8M |
| #27 | ESPN UK | $1.7M |
| #28 | Arsenal Women | $1.7M |
Per 1K Fans
| #1 | Loughborough Students Futsal Club | $28.6K |
| #2 | Super League Europe | $11.1K |
| #3 | Warwickshire CCC | $9.50K |
| #4 | Gloucester City AFC | $7.67K |
| #5 | Fantasy EFL | $6.46K |
| #6 | Wincanton Racecourse | $6.05K |
| #7 | Scottish Women's Premier League | $5.25K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #44 | FIBA Basketball World Cup | $2.0M |
| #45 | World Rugby Sevens | $1.9M |
| #46 | Premiership Rugby | $1.8M |
| #47 | Super League Europe | $1.8M |
| #48 | Professional Bull Riders | $1.7M |
| #49 | Formula E | $1.7M |
| #50 | WTA | $1.7M |
Per 1K Fans
| #4 | ISU Figure Skating | $19.5K |
| #5 | FIS Cross-Country Skiing | $16.3K |
| #6 | New Zealand Men's Basketball Team | $12.1K |
| #7 | Super League Europe | $11.1K |
| #8 | Italy Cricket Team | $10.7K |
| #9 | World Curling Federation | $9.83K |
| #10 | Czech Olympic Team | $9.25K |
🇬🇧 Sports Organizations in United Kingdom (61 accounts)
View Ranking →Overall
| #1 | Premier League | $25.4M |
| #2 | English Football League (EFL) | $3.5M |
| #3 | Premiership Rugby | $1.8M |
| #4 | Super League Europe | $1.8M |
| #5 | Carabao Cup | $1.4M |
| #6 | FA Cup | $1.2M |
| #7 | United Rugby Championship | $928.6K |
Per 1K Fans
| #1 | Super League Europe | $11.1K |
| #2 | Wincanton Racecourse | $6.05K |
| #3 | Scottish Women's Premier League | $5.25K |
| #4 | Premiership Women's Rugby | $4.23K |
| #5 | Premiership Rugby | $3.80K |
| #6 | English Football League (EFL) | $3.76K |
| #7 | Aintree Racecourse | $3.68K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.