Total Value (Last 30 days)
$2.2M
Value Per 1K Fans
$612.23
Performance (Last 30 days)
Followers
3.6M
Posts
369
Impressions
84.8M
Engagement
4.2M
Eng. Rate
4.90%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #177 | International Biathlon Union (IBU) | $2.2M |
| #178 | Mumbai Indians | $2.2M |
| #179 | Washington Post | $2.2M |
| #180 | Phoenix Suns | $2.2M |
| #181 | Toronto Raptors | $2.2M |
| #182 |  ICC Hindi | $2.2M |
| #183 | MLB On Fox | $2.2M |
Per 1K Fans
| #1231 | FC Lausanne-Sport | $613.51 |
| #1232 | Hamilton Academical Women Football Club | $613.19 |
| #1233 | RK Trimo Trebnje | $612.98 |
| #1234 | Phoenix Suns | $612.23 |
| #1235 | Preussen Münster | $611.87 |
| #1236 | Binghamton Bearcats Women's Basketball | $611.06 |
| #1237 | Tom McKibbin | $609.66 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #65 | Jomboy | $2.3M |
| #66 | Los Angeles Dodgers | $2.2M |
| #67 | Washington Post | $2.2M |
| #68 | Phoenix Suns | $2.2M |
| #69 | Toronto Raptors | $2.2M |
| #70 | MLB On Fox | $2.2M |
| #71 | NBA G League | $2.2M |
Per 1K Fans
| #272 |  Indianapolis Colts | $617.82 |
| #273 | Carolina Hurricanes | $614.65 |
| #274 | UC Santa Barbara Gauchos Men's Basketball | $613.94 |
| #275 | Phoenix Suns | $612.23 |
| #276 | Binghamton Bearcats Women's Basketball | $611.06 |
| #277 | Saint Louis Blues | $608.00 |
| #278 | Boston College Eagles Men's Basketball | $607.94 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #54 | Santos | $2.3M |
| #55 | Los Angeles Dodgers | $2.2M |
| #56 | Mumbai Indians | $2.2M |
| #57 | Phoenix Suns | $2.2M |
| #58 | Toronto Raptors | $2.2M |
| #59 |  Cleveland Browns | $2.1M |
| #60 | SL Benfica | $2.1M |
Per 1K Fans
| #856 | FC Lausanne-Sport | $613.51 |
| #857 | Hamilton Academical Women Football Club | $613.19 |
| #858 | RK Trimo Trebnje | $612.98 |
| #859 | Phoenix Suns | $612.23 |
| #860 | Preussen Münster | $611.87 |
| #861 | Binghamton Bearcats Women's Basketball | $611.06 |
| #862 | AS Saint-Etienne | $608.71 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #13 | New York Knicks | $2.5M |
| #14 | Houston Rockets | $2.4M |
| #15 | Los Angeles Dodgers | $2.2M |
| #16 | Phoenix Suns | $2.2M |
| #17 | Toronto Raptors | $2.2M |
| #18 | Cleveland Browns | $2.1M |
| #19 | Portland Trail Blazers | $1.9M |
Per 1K Fans
| #209 | Indianapolis Colts | $617.82 |
| #210 | Carolina Hurricanes | $614.65 |
| #211 | UC Santa Barbara Gauchos Men's Basketball | $613.94 |
| #212 | Phoenix Suns | $612.23 |
| #213 | Binghamton Bearcats Women's Basketball | $611.06 |
| #214 | Saint Louis Blues | $608.00 |
| #215 | Boston College Eagles Men's Basketball | $607.94 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.