Phoenix Suns is a Sports Teams Instagram account with 3.6M followers from United States.
With a total economic value of $1.3M, a Value Per Fan of $371.76 and an average value per post of $3.7K, Phoenix Suns ranks #1924 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,727
Total Value
$1,345,529
Value Per 1K Fans
$372
Performance
Posts
361
Followers
3.6M
Impressions
54.2M
Engagement
3.0M
Eng. Rate
5.46%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #294 | TNT Sports Argentina | $1.4M |
| #295 |  MLB Europe | $1.4M |
| #296 |  Lionel Messi | $1.3M |
| #297 | Phoenix Suns | $1.3M |
| #298 | Samay Raina | $1.3M |
| #299 | Sky Sports F1 | $1.3M |
| #300 | TVI | $1.3M |
Per 1K Fans
| #1921 | International Hockey Federation (FIH) | $372.54 |
| #1922 | Raceday TV | $371.90 |
| #1923 |  Nethaneel Mitchell-Blake | $371.79 |
| #1924 | Phoenix Suns | $371.76 |
| #1925 | DAZN Women's Football | $371.74 |
| #1926 | UEFA Futsal | $371.45 |
| #1927 | Lomza Industria Kielce | $371.06 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.