Sunderland is a Sports Teams Instagram account with 1.3M followers from United Kingdom.
With a total economic value of $1.3M, a Value Per Fan of $952.99 and an average value per post of $6.5K, Sunderland ranks #882 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$6,544
Total Value
$1,282,610
Value Per 1K Fans
$953
Performance
Posts
196
Followers
1.3M
Impressions
57.9M
Engagement
3.2M
Eng. Rate
5.51%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #305 | Rahul Chahar | $1.3M |
| #306 | Arsenal Women | $1.3M |
| #307 | Fluminese FC | $1.3M |
| #308 | Sunderland | $1.3M |
| #309 | International Biathlon Union (IBU) | $1.3M |
| #310 |  Front Office Sports (FOS) | $1.3M |
| #311 |  Anne Hathaway | $1.3M |
Per 1K Fans
| #879 | Tampa Bay Rays | $954.59 |
| #880 | Club Universidad de Chile | $954.05 |
| #881 | FK Bodø/Glimt | $953.76 |
| #882 | Sunderland | $952.99 |
| #883 |  bold.dk | $951.46 |
| #884 | Emiliano Grillo | $950.92 |
| #885 |  MLB Espanol | $947.48 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.