P.K. Subban is a Athletes Instagram account with 1.1M followers from Canada.
With a total economic value of $21.2K, a Value Per Fan of $20.11 and an average value per post of $1.8K, P.K. Subban ranks #4715 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,763
Total Value
$21,161
Value Per 1K Fans
$20
Performance
Posts
12
Followers
1.1M
Impressions
546.6K
Engagement
17.9K
Eng. Rate
3.28%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #3181 | BottleRock Napa Valley | $21.3K |
| #3182 | Casper Lee | $21.3K |
| #3183 | Orense Sporting Club | $21.3K |
| #3184 | P.K. Subban | $21.2K |
| #3185 | Seattle Orcas | $21.2K |
| #3186 | FC Zbrojovka Brno | $21.1K |
| #3187 | Everton Ribeiro | $21.1K |
Per 1K Fans
| #4712 | Weston McKennie | $20.13 |
| #4713 | Kyle Chalmers | $20.13 |
| #4714 | Dominik Szoboszlai | $20.12 |
| #4715 | P.K. Subban | $20.11 |
| #4716 |  Marc Casadó | $20.00 |
| #4717 | Jose Luiz Barbosa | $19.97 |
| #4718 | Jacksepticeye | $19.97 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.