Total Value (Last 30 days)
$953.6K
Value Per 1K Fans
$241.46
Performance (Last 30 days)
Followers
3.9M
Posts
65
Impressions
27.9M
Engagement
1.6M
Eng. Rate
5.90%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #377 | Big12 Conference | $956.7K |
| #378 |  Premier League USA | $955.2K |
| #379 | Liga 1 | $953.7K |
| #380 |  Pittsburgh Steelers | $953.6K |
| #381 | Atlanta Hawks | $944.9K |
| #382 | Star Sports Kannada | $944.3K |
| #383 |  New York Giants | $941.1K |
Per 1K Fans
| #2274 | JNO | $242.01 |
| #2275 | FC Seoul | $241.95 |
| #2276 | Daegu FC | $241.79 |
| #2277 | Pittsburgh Steelers | $241.46 |
| #2278 | Fatih Karagümrük S.K. | $241.35 |
| #2279 | RCB Fan Army | $241.08 |
| #2280 | Oxford United | $240.66 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #123 | Roman Reigns | $981.1K |
| #124 | Ellen DeGeneres | $969.4K |
| #125 | Shaquille O'Neal | $959.4K |
| #126 | Pittsburgh Steelers | $953.6K |
| #127 | Atlanta Hawks | $944.9K |
| #128 | New York Giants | $941.1K |
| #129 | Zendaya | $936.1K |
Per 1K Fans
| #461 | Duke Blue Devils Men's Basketball | $245.20 |
| #462 | USA Men's Volleyball Team | $244.59 |
| #463 | Syracuse Orange Men's Basketball | $244.58 |
| #464 | Pittsburgh Steelers | $241.46 |
| #465 | Bleacher Report Football | $239.43 |
| #466 | Radford Highlanders Men's Basketball | $233.11 |
| #467 | Indiana Fever | $232.15 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #136 | Sunderland | $992.6K |
| #137 | Aston Martin | $989.4K |
| #138 | Strasbourg | $966.2K |
| #139 | Pittsburgh Steelers | $953.6K |
| #140 | Atlanta Hawks | $944.9K |
| #141 | New York Giants | $941.1K |
| #142 | Grêmio | $930.5K |
Per 1K Fans
| #1624 |  FC Winterthur | $242.73 |
| #1625 | FC Seoul | $241.95 |
| #1626 | Daegu FC | $241.79 |
| #1627 | Pittsburgh Steelers | $241.46 |
| #1628 | Fatih Karagümrük S.K. | $241.35 |
| #1629 | Oxford United | $240.66 |
| #1630 | Croatia Football Team | $240.61 |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #41 | Tampa Bay Lightning | $1.0M |
| #42 |  Dallas Cowboys | $995.8K |
| #43 |  New Orleans Saints | $994.7K |
| #44 | Pittsburgh Steelers | $953.6K |
| #45 | Atlanta Hawks | $944.9K |
| #46 | New York Giants | $941.1K |
| #47 | Minnesota Wild | $873.9K |
Per 1K Fans
| #352 | Philadelphia Phillies | $247.55 |
| #353 | Duke Blue Devils Men's Basketball | $245.20 |
| #354 | Syracuse Orange Men's Basketball | $244.58 |
| #355 | Pittsburgh Steelers | $241.46 |
| #356 | Radford Highlanders Men's Basketball | $233.11 |
| #357 | Indiana Fever | $232.15 |
| #358 | San Diego Padres | $230.80 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.