Total Value (Last 30 days)
$18.8M
Value Per 1K Fans
$212.53
Performance (Last 30 days)
Followers
88.6M
Posts
429
Impressions
652.4M
Engagement
17.8M
Eng. Rate
2.73%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #16 | Real Madrid | $22.9M |
| #17 | Billboard | $22.7M |
| #18 | NBA on ESPN | $21.7M |
| #19 | Snoop Dogg | $18.8M |
| #20 |  Barstool Sports | $17.7M |
| #21 | UEFA Champions League | $17.5M |
| #22 | WWE | $17.2M |
Per 1K Fans
| #2412 | OG | $212.69 |
| #2413 | Royal Antwerp FC | $212.62 |
| #2414 | TELH Stats | $212.56 |
| #2415 | Snoop Dogg | $212.53 |
| #2416 | Atlético Madrid | $212.30 |
| #2417 |  Sweden Women's Football Team | $212.08 |
| #2418 | Esbjerg fB | $211.88 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #8 | Complex | $26.8M |
| #9 | Billboard | $22.7M |
| #10 | NBA on ESPN | $21.7M |
| #11 | Snoop Dogg | $18.8M |
| #12 | Barstool Sports | $17.7M |
| #13 | WWE | $17.2M |
| #14 | Netflix USA | $16.9M |
Per 1K Fans
| #484 | Tampa Bay Rays | $216.11 |
| #485 | Matt Boyd | $213.91 |
| #486 | UC Riverside Highlanders Men's Basketball | $213.65 |
| #487 | Snoop Dogg | $212.53 |
| #488 | D.C. Defenders | $206.85 |
| #489 | Pittsburgh Pirates | $205.56 |
| #490 |  New York Jets | $204.64 |
Entertainment Rankings (461 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #22 | JNO | $242.01 |
| #23 | Maria Braz | $232.58 |
| #24 | Maisie Adam | $222.27 |
| #25 | Snoop Dogg | $212.53 |
| #26 | FMS España | $207.17 |
| #27 | Cruz Beckham | $190.11 |
| #28 | Gerson Plata (Filosofo) | $183.61 |
🇺🇸 Entertainment in United States (99 accounts)
View Ranking →Overall
| #1 | Taylor Swift | $37.8M |
| #2 | Snoop Dogg | $18.8M |
| #3 | Kim Kardashian | $12.0M |
| #4 | 50 Cent | $6.1M |
| #5 | Lady Gaga | $4.9M |
| #6 | Dwayne Johnson | $3.9M |
| #7 | Cardi B | $3.8M |
Per 1K Fans
| #1 | Sexyy Red | $294.21 |
| #2 | Snoop Dogg | $212.53 |
| #3 | Adam Waheed | $171.25 |
| #4 | 50 Cent | $156.48 |
| #5 | Druski | $150.18 |
| #6 | Taylor Swift | $134.82 |
| #7 | Dreamville | $124.28 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.