Total Value (Last 30 days)
$6.5M
Value Per 1K Fans
$5.40K
Performance (Last 30 days)
Followers
1.2M
Posts
526
Impressions
190.6M
Engagement
7.1M
Eng. Rate
3.73%
Sports Organizations Benchmark on Instagram
4.17%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #61 | Flamengo | $6.9M |
| #62 | FC Bayern München | $6.7M |
| #63 | Moto GP | $6.6M |
| #64 | Six Nations Rugby | $6.5M |
| #65 | Royal Challengers Bengaluru | $6.4M |
| #66 | Arsenal Football Club | $6.3M |
| #67 | Mr Beast | $6.3M |
Per 1K Fans
| #53 | Namibia Cricket Team | $5.52K |
| #54 | Caen Handball | $5.42K |
| #55 | Talkin' Baseball | $5.41K |
| #56 | Six Nations Rugby | $5.40K |
| #57 |  VoetbalPrimeur | $5.38K |
| #58 | NBA Style | $5.37K |
| #59 | Windy City Bulls | $5.26K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #8 | Fox Sports | $8.8M |
| #9 | PGA Tour | $8.1M |
| #10 | Moto GP | $6.6M |
| #11 | Six Nations Rugby | $6.5M |
| #12 | espnW | $5.7M |
| #13 | Olympic Milano Cortina 2026 | $5.6M |
| #14 | Pubity | $5.3M |
Per 1K Fans
| #12 | International Biathlon Union (IBU) | $7.40K |
| #13 | ICC T20 World Cup | $6.39K |
| #14 | Fox Sports | $5.65K |
| #15 | Six Nations Rugby | $5.40K |
| #16 |  Le Mans FC | $5.06K |
| #17 | International Luge Federation (FIL) | $4.94K |
| #18 | International Ski Mountaineering Federation | $4.58K |
Sports Organizations Rankings (608 accounts)
View Ranking →Overall
| #14 | Bundesliga | $9.6M |
| #15 | PGA Tour | $8.1M |
| #16 | Moto GP | $6.6M |
| #17 | Six Nations Rugby | $6.5M |
| #18 | Olympic Milano Cortina 2026 | $5.6M |
| #19 | Top 14 French Rugby | $5.6M |
| #20 | Serie A | $4.7M |
Per 1K Fans
| #21 | Wincanton Racecourse | $6.05K |
| #22 | FIS Ski Jumping | $5.60K |
| #23 | Namibia Cricket Team | $5.52K |
| #24 | Six Nations Rugby | $5.40K |
| #25 | Scottish Women's Premier League | $5.25K |
| #26 | Scotland Cricket | $5.05K |
| #27 | International Luge Federation (FIL) | $4.94K |
🌍 Sports Organizations in Global (187 accounts)
View Ranking →Overall
| #5 | International Olympic Committee (IOC) | $11.3M |
| #6 | PGA Tour | $8.1M |
| #7 | Moto GP | $6.6M |
| #8 | Six Nations Rugby | $6.5M |
| #9 | Olympic Milano Cortina 2026 | $5.6M |
| #10 | ICC Cricket World Cup | $4.2M |
| #11 | ATP Tour | $3.4M |
Per 1K Fans
| #9 | Olympic Milano Cortina 2026 | $7.50K |
| #10 | International Biathlon Union (IBU) | $7.40K |
| #11 | ICC T20 World Cup | $6.39K |
| #12 | Six Nations Rugby | $5.40K |
| #13 | International Luge Federation (FIL) | $4.94K |
| #14 | International Ski Mountaineering Federation | $4.58K |
| #15 | Asian Tour Golf | $4.51K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.