Total Value (Last 30 days)
$1.6M
Value Per 1K Fans
$294.21
Performance (Last 30 days)
Followers
5.4M
Posts
12
Impressions
37.7M
Engagement
2.5M
Eng. Rate
6.56%
Entertainment Benchmark on Instagram
5.30%
Global Rankings (6,085 accounts)
View Ranking βOverall
| #250 | CricTracker | $1.6M |
| #251 | TVI | $1.6M |
| #252 | ESPN Deportes | $1.6M |
| #253 | Sexyy Red | $1.6M |
| #254 | Hamburger SV | $1.6M |
| #255 | NBA Latam | $1.6M |
| #256 | Aston Villa Football Club | $1.6M |
Per 1K Fans
| #2042 | Clermont Foot | $294.92 |
| #2043 | NK VaraΕΎdin | $294.83 |
| #2044 | Odense Q W | $294.26 |
| #2045 | Sexyy Red | $294.21 |
| #2046 | Vejle Boldklub | $293.89 |
| #2047 | Torino FC | $293.63 |
| #2048 | Liga BPI | $293.43 |
πΊπΈ United States Rankings (1,069 accounts)
View Ranking βOverall
| #87 | Edmonton Oilers | $1.7M |
| #88 | Milwaukee Bucks | $1.6M |
| #89 |  Detroit Lions | $1.6M |
| #90 | Sexyy Red | $1.6M |
| #91 | MLB Network | $1.5M |
| #92 | UFC Eurasia | $1.5M |
| #93 | Indian Wells Masters | $1.5M |
Per 1K Fans
| #421 | Rotation on Amazon Music | $297.22 |
| #422 | Live Fast Motorsports | $296.96 |
| #423 | Washington Post | $296.26 |
| #424 | Sexyy Red | $294.21 |
| #425 | George Kittle | $292.69 |
| #426 | Seattle Orcas | $292.31 |
| #427 | Oklahoma City Thunder | $291.95 |
Entertainment Rankings (461 accounts)
View Ranking βOverall
| #16 | Zayn Malik | $1.9M |
| #17 | Druski | $1.8M |
| #18 | Post Malone | $1.7M |
| #19 | Sexyy Red | $1.6M |
| #20 | Charlie Puth | $1.4M |
| #21 | Sandro Souza | $1.4M |
| #22 | Samay Raina | $1.3M |
Per 1K Fans
| #16 |  Beats for Love | $362.16 |
| #17 | FMS Colombia | $350.30 |
| #18 | Satim | $340.57 |
| #19 | Sexyy Red | $294.21 |
| #20 | Sting | $292.74 |
| #21 | Ese O - Mantequilla Ese | $242.54 |
| #22 | JNO | $242.01 |
πΊπΈ Entertainment in United States (99 accounts)
View Ranking βOverall
| #11 | Adam Waheed | $2.1M |
| #12 | Druski | $1.8M |
| #13 | Post Malone | $1.7M |
| #14 | Sexyy Red | $1.6M |
| #15 | Charlie Puth | $1.4M |
| #16 | Jennifer Aniston | $1.1M |
| #17 | Billie Eilish | $1.0M |
Per 1K Fans
| #1 | Sexyy Red | $294.21 |
| #2 | Snoop Dogg | $212.53 |
| #3 | Adam Waheed | $171.25 |
| #4 | 50 Cent | $156.48 |
| #5 | Druski | $150.18 |
| #6 | Taylor Swift | $134.82 |
| #7 | Dreamville | $124.28 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.