Serena Williams is a Athletes Instagram account with 18.2M followers from United States.
With a total economic value of $48.7K, a Value Per Fan of $2.68 and an average value per post of $16.2K, Serena Williams ranks #6116 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$16,221
Total Value
$48,663
Value Per 1K Fans
$3
Performance
Posts
3
Followers
18.2M
Impressions
2.1M
Engagement
44.9K
Eng. Rate
2.18%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2345 | KalPa Hockey | $48.8K |
| #2346 | Virgina Tech Hokies Men's Basketball | $48.8K |
| #2347 | Emma Raducanu | $48.8K |
| #2348 | Serena Williams | $48.7K |
| #2349 | FC Basel 1893 | $48.7K |
| #2350 | TBV Lemgo Lippe | $48.6K |
| #2351 | Club Universidad Nacional Femenil | $48.6K |
Per 1K Fans
| #6113 | Valentin Rongier | $2.70 |
| #6114 | José Balwin | $2.69 |
| #6115 | Luciano Amaral | $2.68 |
| #6116 | Serena Williams | $2.68 |
| #6117 | Edouard Mendy | $2.67 |
| #6118 | Telugu Titans | $2.67 |
| #6119 | Collin Sexton | $2.65 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.