Scottish Rugby is a Sports Teams Instagram account with 532.6K followers from United Kingdom.
With a total economic value of $853.8K, a Value Per Fan of $1.60K and an average value per post of $3.4K, Scottish Rugby ranks #458 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,443
Total Value
$853,788
Value Per 1K Fans
$1,603
Performance
Posts
248
Followers
532.6K
Impressions
25.3M
Engagement
1.2M
Eng. Rate
4.67%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #440 | Dakota Johnson | $860.6K |
| #441 | NBA India | $859.3K |
| #442 | Tampa Bay Lightning | $854.2K |
| #443 | Scottish Rugby | $853.8K |
| #444 | Monster Energy Yamaha | $853.2K |
| #445 | Dallas Stars | $852.2K |
| #446 | Courteney Cox | $851.0K |
Per 1K Fans
| #455 | ESPN Global | $1.61K |
| #456 | Iceland Football Team | $1.61K |
| #457 | Towson Tigers Men's Basketball | $1.61K |
| #458 | Scottish Rugby | $1.60K |
| #459 | Sydney Roosters | $1.60K |
| #460 | Karlsruher SC | $1.59K |
| #461 | Steinbach Black Wings Linz | $1.59K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.