Total Value (Last 30 days)
$1.2M
Value Per 1K Fans
$2.31K
Performance (Last 30 days)
Followers
519.5K
Posts
289
Impressions
34.7M
Engagement
1.7M
Eng. Rate
4.91%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #315 | Denver Nuggets | $1.2M |
| #316 | Tennis Channel | $1.2M |
| #317 | West Ham United Football Club | $1.2M |
| #318 | Scottish Rugby | $1.2M |
| #319 | Delhi Capitals | $1.2M |
| #320 | NBA Brasil | $1.2M |
| #321 | Boston Bruins | $1.2M |
Per 1K Fans
| #212 | AS Monaco Basket | $2.34K |
| #213 | Melbourne Victory FC | $2.33K |
| #214 | Hull FC | $2.32K |
| #215 | Scottish Rugby | $2.31K |
| #216 | St John's Red Storm Men's Basketball | $2.31K |
| #217 | South Africa Cricket | $2.31K |
| #218 | Georgian National Handball Federation | $2.30K |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #36 | The Overlap | $1.2M |
| #37 | FA Cup | $1.2M |
| #38 | West Ham United Football Club | $1.2M |
| #39 | Scottish Rugby | $1.2M |
| #40 | AFC Bournemouth | $1.2M |
| #41 | Rangers | $1.2M |
| #42 | Ademola Lookman | $1.1M |
Per 1K Fans
| #40 | Swindon Town | $2.35K |
| #41 | St Helens | $2.34K |
| #42 | Hull FC | $2.32K |
| #43 | Scottish Rugby | $2.31K |
| #44 | World Archery Federation | $2.30K |
| #45 | York City | $2.26K |
| #46 |  Kelso Racecourse | $2.19K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #109 | Futebol Clube do Porto | $1.2M |
| #110 | Denver Nuggets | $1.2M |
| #111 | West Ham United Football Club | $1.2M |
| #112 | Scottish Rugby | $1.2M |
| #113 | Delhi Capitals | $1.2M |
| #114 | Boston Bruins | $1.2M |
| #115 | Toronto Maple Leafs | $1.2M |
Per 1K Fans
| #96 | AS Monaco Basket | $2.34K |
| #97 | Melbourne Victory FC | $2.33K |
| #98 | Hull FC | $2.32K |
| #99 | Scottish Rugby | $2.31K |
| #100 | St John's Red Storm Men's Basketball | $2.31K |
| #101 | South Africa Cricket | $2.31K |
| #102 | Italiana Rugby | $2.28K |
🇬🇧 Sports Teams in United Kingdom (317 accounts)
View Ranking →Overall
| #14 | Newcastle United Football Club | $1.3M |
| #15 | Wrexham AFC | $1.3M |
| #16 | West Ham United Football Club | $1.2M |
| #17 | Scottish Rugby | $1.2M |
| #18 | AFC Bournemouth | $1.2M |
| #19 | Rangers | $1.2M |
| #20 | Wolverhampton Wanderers | $1.1M |
Per 1K Fans
| #24 | Swindon Town | $2.35K |
| #25 | St Helens | $2.34K |
| #26 | Hull FC | $2.32K |
| #27 | Scottish Rugby | $2.31K |
| #28 | York City | $2.26K |
| #29 | Motherwell | $2.18K |
| #30 | Hampshire CCC | $2.16K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.