Total Value (Last 30 days)
$106.7K
Value Per 1K Fans
$1.58K
Performance (Last 30 days)
Followers
67.4K
Posts
63
Impressions
4.8M
Engagement
119.5K
Eng. Rate
2.47%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1543 | Newcastle Jets FC | $106.7K |
| #1544 | Big Bash | $106.7K |
| #1545 | Motherwell | $106.7K |
| #1546 | New Zealand SailGP | $106.7K |
| #1547 | Squawka Football | $106.4K |
| #1548 | Vignesh Puthur | $106.3K |
| #1549 | Leah Williamson | $106.3K |
Per 1K Fans
| #389 | Raceday TV | $1.60K |
| #390 | KG Rap | $1.59K |
| #391 | NBA Australia | $1.59K |
| #392 | New Zealand SailGP | $1.58K |
| #393 | Derbyshire CCC | $1.58K |
| #394 | Bjerringbro-Silkeborg Håndbold | $1.58K |
| #395 | Welsh Rugby | $1.58K |
🇳🇿 New Zealand Rankings (36 accounts)
View Ranking →Overall
| #6 | Gallagher Chiefs | $220.3K |
| #7 | New Zealand Men's Basketball Team | $217.3K |
| #8 | Highlanders | $161.7K |
| #9 | New Zealand SailGP | $106.7K |
| #10 | New Zealand Warriors | $81.9K |
| #11 | Glenn Phillips | $80.8K |
| #12 |  Mitchell Santner | $75.5K |
Per 1K Fans
| #1 | New Zealand Men's Basketball Team | $12.1K |
| #2 | The New Zealand Olympic Team | $2.17K |
| #3 | Moana Pasifika | $1.78K |
| #4 | New Zealand SailGP | $1.58K |
| #5 | Hurricanes | $1.37K |
| #6 | Highlanders | $969.28 |
| #7 | Gallagher Chiefs | $824.69 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #694 | Ripper GC | $106.7K |
| #695 | Newcastle Jets FC | $106.7K |
| #696 | Motherwell | $106.7K |
| #697 | New Zealand SailGP | $106.7K |
| #698 | Atlanta United FC | $106.2K |
| #699 | Sampdoria | $105.5K |
| #700 | Spain SailGP | $105.4K |
Per 1K Fans
| #217 | Aviron Bayonnais | $1.60K |
| #218 | England Rugby | $1.60K |
| #219 |  Olympique de Marseille Féminin | $1.60K |
| #220 | New Zealand SailGP | $1.58K |
| #221 | Derbyshire CCC | $1.58K |
| #222 | Bjerringbro-Silkeborg Håndbold | $1.58K |
| #223 | Welsh Rugby | $1.58K |
🇳🇿 Sports Teams in New Zealand (16 accounts)
View Ranking →Overall
| #5 | Moana Pasifika | $237.7K |
| #6 | Gallagher Chiefs | $220.3K |
| #7 | Highlanders | $161.7K |
| #8 | New Zealand SailGP | $106.7K |
| #9 | New Zealand Warriors | $81.9K |
| #10 | New Zealand Rugby | $64.0K |
| #11 | Crusaders | $58.6K |
Per 1K Fans
| #1 | The New Zealand Olympic Team | $2.17K |
| #2 | Moana Pasifika | $1.78K |
| #3 | New Zealand SailGP | $1.58K |
| #4 | Hurricanes | $1.37K |
| #5 | Highlanders | $969.28 |
| #6 | Gallagher Chiefs | $824.69 |
| #7 | New Zealand Cricket | $721.69 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.