Rutgers Scarlet Knights Men's Basketball is a Sports Teams Instagram account with 80.8K followers from United States.
With a total economic value of $115.3K, a Value Per Fan of $1.43K and an average value per post of $1.4K, Rutgers Scarlet Knights Men's Basketball ranks #535 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,423
Total Value
$115,301
Value Per 1K Fans
$1,427
Performance
Posts
81
Followers
80.8K
Impressions
3.0M
Engagement
180.9K
Eng. Rate
5.94%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1587 | London Marathon | $116.2K |
| #1588 | Newcastle Red Bulls | $115.7K |
| #1589 | Hampshire CCC | $115.3K |
| #1590 | Rutgers Scarlet Knights Men's Basketball | $115.3K |
| #1591 | Udinese | $115.3K |
| #1592 |  CANAL+ Sport | $114.9K |
| #1593 | Vienna Open | $114.9K |
Per 1K Fans
| #532 | Providence Friars Men's Basketball | $1.43K |
| #533 | s.Oliver Würzburg | $1.43K |
| #534 | Maryland Terrapins Men's Basketball | $1.43K |
| #535 | Rutgers Scarlet Knights Men's Basketball | $1.43K |
| #536 | Limoges Handball | $1.42K |
| #537 | SLUC Nancy Basket | $1.41K |
| #538 | SC Verl | $1.41K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.