Total Value (Last 30 days)
$198.6K
Value Per 1K Fans
$2.46K
Performance (Last 30 days)
Followers
80.7K
Posts
56
Impressions
5.3M
Engagement
256.6K
Eng. Rate
4.80%
Sports Teams Benchmark on Instagram
4.83%
Data from February 2026
About this account
Rutgers Scarlet Knights Men's Basketball is a Sports Teams Instagram account with 80.7K followers from United States.
With a total economic value of $198.6K in the last 30 days and a Value Per Fan of $2.46K, Rutgers Scarlet Knights Men's Basketball ranks #196 globally by VPF among 6,085 Instagram accounts.
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
Global Rankings (6,085 accounts)
View Ranking →Overall
| #1100 | Clemson Tigers Women's Basketball | $200.6K |
| #1101 | Dennis Schröder | $200.4K |
| #1102 | Samsunspor | $199.8K |
| #1103 | Rutgers Scarlet Knights Men's Basketball | $198.6K |
| #1104 | Ozzy Man Reviews | $198.1K |
| #1105 | Kansas City Royals | $197.4K |
| #1106 | Romario | $196.8K |
Per 1K Fans
| #193 | Oklahoma State Cowboys Men's basketball | $2.48K |
| #194 | Indonesia Football Team | $2.46K |
| #195 | United Rugby Championship | $2.46K |
| #196 | Rutgers Scarlet Knights Men's Basketball | $2.46K |
| #197 | Desert Vipers | $2.46K |
| #198 | A Game of Thrones (crikipidea) | $2.45K |
| #199 | Partick Thistle Women's Football Club | $2.45K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #313 | Sebastian Maniscalco | $203.2K |
| #314 | Michigan State Spartans Men's Basketball | $202.9K |
| #315 | Clemson Tigers Women's Basketball | $200.6K |
| #316 | Rutgers Scarlet Knights Men's Basketball | $198.6K |
| #317 | Kansas City Royals | $197.4K |
| #318 | EHF European League | $193.6K |
| #319 | St John's Red Storm Men's Basketball | $191.8K |
Per 1K Fans
| #41 |  Seattle Seahawks | $2.52K |
| #42 | Complex | $2.49K |
| #43 | Oklahoma State Cowboys Men's basketball | $2.48K |
| #44 | Rutgers Scarlet Knights Men's Basketball | $2.46K |
| #45 | CBS Sports | $2.35K |
| #46 | St John's Red Storm Men's Basketball | $2.32K |
| #47 | Jomboy | $2.24K |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #468 | Michigan State Spartans Men's Basketball | $202.9K |
| #469 | Clemson Tigers Women's Basketball | $200.6K |
| #470 | Samsunspor | $199.8K |
| #471 | Rutgers Scarlet Knights Men's Basketball | $198.6K |
| #472 | Kansas City Royals | $197.4K |
| #473 | Lech Poznań | $196.8K |
| #474 | Adelaide Football Club | $196.7K |
Per 1K Fans
| #83 |  Gladiators Treves | $2.49K |
| #84 | Oklahoma State Cowboys Men's basketball | $2.48K |
| #85 | Indonesia Football Team | $2.46K |
| #86 | Rutgers Scarlet Knights Men's Basketball | $2.46K |
| #87 | Desert Vipers | $2.46K |
| #88 | Partick Thistle Women's Football Club | $2.45K |
| #89 | Wales Football Association | $2.44K |
🇺🇸 Sports Teams in United States (450 accounts)
View Ranking →Overall
| #150 | FIU Panthers Men's Basketball | $205.0K |
| #151 | Michigan State Spartans Men's Basketball | $202.9K |
| #152 | Clemson Tigers Women's Basketball | $200.6K |
| #153 | Rutgers Scarlet Knights Men's Basketball | $198.6K |
| #154 | Kansas City Royals | $197.4K |
| #155 | St John's Red Storm Men's Basketball | $191.8K |
| #156 | Los Angeles Angels | $190.0K |
Per 1K Fans
| #20 | DePaul Blue Demons Men's Basketball | $2.56K |
| #21 | Seattle Seahawks | $2.52K |
| #22 | Oklahoma State Cowboys Men's basketball | $2.48K |
| #23 | Rutgers Scarlet Knights Men's Basketball | $2.46K |
| #24 | St John's Red Storm Men's Basketball | $2.32K |
| #25 |  San Diego FC | $2.22K |
| #26 | Iowa Hawkeyes Men's Basketball | $2.18K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.