Russell Westbrook is a Athletes Instagram account with 22.5M followers from United States.
With a total economic value of $6.2K, a Value Per Fan of $0.28 and an average value per post of $3.1K, Russell Westbrook ranks #6559 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,103
Total Value
$6,207
Value Per 1K Fans
$0
Performance
Posts
2
Followers
22.5M
Impressions
344.0K
Engagement
5.2K
Eng. Rate
1.51%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #4389 | Zach LaVine | $6.2K |
| #4390 | Mariana Pajón | $6.2K |
| #4391 | Dartford FC | $6.2K |
| #4392 | Russell Westbrook | $6.2K |
| #4393 | Georgia Stanway | $6.2K |
| #4394 | Presbyterian Blue Hose Men's Basketball | $6.2K |
| #4395 | Stade Lavallois | $6.2K |
Per 1K Fans
| #6556 | Amine Harit | $0.28 |
| #6557 | Viktor Axelsen | $0.28 |
| #6558 | Ayushmann Khurrana | $0.28 |
| #6559 | Russell Westbrook | $0.28 |
| #6560 | Facundo Campazzo | $0.27 |
| #6561 | Dave Bautista | $0.27 |
| #6562 | Marcus Butler | $0.26 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.