Rory Mcllroy is a Athletes Instagram account with 3.7M followers from Ireland.
With a total economic value of $150.1K, a Value Per Fan of $40.11 and an average value per post of $25.0K, Rory Mcllroy ranks #4124 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$25,009
Total Value
$150,052
Value Per 1K Fans
$40
Performance
Posts
6
Followers
3.7M
Impressions
4.3M
Engagement
331.7K
Eng. Rate
7.67%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1399 |  Arizona Cardinals | $150.6K |
| #1400 |  Jack Draper | $150.2K |
| #1401 | International Handball Federation | $150.1K |
| #1402 | Rory Mcllroy | $150.1K |
| #1403 | The Athletics | $149.9K |
| #1404 | San Jose Earthquakes | $149.9K |
| #1405 | Novo Basquete Brasil | $149.4K |
Per 1K Fans
| #4121 | Ko Jeong-Weon | $40.34 |
| #4122 | Alex Lowes | $40.33 |
| #4123 | Larrix | $40.23 |
| #4124 | Rory Mcllroy | $40.11 |
| #4125 | Amadou Onana | $40.09 |
| #4126 | Cerro Largo | $40.08 |
| #4127 | Kumar Kartikeya | $39.98 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.