Richmond Rugby is a Sports Teams Instagram account with 12.6K followers from Global.
With a total economic value of $1.8K, a Value Per Fan of $146.01 and an average value per post of $59, Richmond Rugby ranks #2938 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$59
Total Value
$1,839
Value Per 1K Fans
$146
Performance
Posts
31
Followers
12.6K
Impressions
69.2K
Engagement
2.9K
Eng. Rate
4.26%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #5369 | C.S. Maritimo Women | $1.8K |
| #5370 | FC ViOn Zlaté Moravce | $1.8K |
| #5371 | SMU Mustangs Women's Basketball | $1.8K |
| #5372 | Richmond Rugby | $1.8K |
| #5373 | Binghamton Bearcats Women's Basketball | $1.8K |
| #5374 | Varbergs BoIS FC | $1.8K |
| #5375 | Ben Chilwell | $1.8K |
Per 1K Fans
| #2935 | Unión Magdalena | $146.22 |
| #2936 | FC Barcelona | $146.19 |
| #2937 | Ashutosh Sharma | $146.09 |
| #2938 | Richmond Rugby | $146.01 |
| #2939 | Sony Sports | $145.92 |
| #2940 | Pio FC | $145.83 |
| #2941 | Joe Marler | $145.79 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.